Dizayini ya Jalebi Chizindikiro cha Mtundu (Brand Identity) ndi Raageshwari Kandaswamy ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2022

Jalebi Chizindikiro cha Mtundu (Brand Identity)

ndi Raageshwari Kandaswamy

Kasitomala: MIT Institute of Design

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #126528

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Jalebi Chizindikiro cha Mtundu (Brand Identity)

Jalebi ndi chizindikiro cha mtundu wa aisikilimu wamakono. Zokoma za aisikilimu zimachokera ku zakudya zokoma zachikhalidwe cha ku India. Kalembedwe kake kamatengera amalonda apamsewu amene amagulitsa zokoma ndi zakudya zophika zokutidwa mu nyuzipepala. Chizindikirochi chapangidwa kuchokera ku chilembo J komanso ku mzere wopindika wa jalebi. Kalembedwe ka zilembo, mitundu, ndi kusiyana kwa mitunduyo zimapatsa chizindikirochi mawonekedwe odziwika koma amakono. Chizindikirochi chimagwiritsidwa ntchito pa makapu, makadi a menyu, matumba, ndi masiki kuti apereke mawonekedwe ofanana. Kadi ya menyu yapangidwa mwa magawo angapo, ndipo gawo lakunja ndi peya lowoneka bwino limene limasonyeza kusakanikirana kwa zikhalidwe zosiyanasiyana.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Jalebi Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Jalebi Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Jalebi Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Miyezo ndi Kuphimba: Ice cream cup : 13 cm * 17 cm
Menu card : 28.5 cm * 15 cm
Zizindikiro: Brand Identity, Logo, Identity Design, Ice cream
Teknoloji Yopangira: All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
Vuto la Dizayini: The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
Kafukufuku: Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds.

The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but
also builds experience and craft.

“Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream
makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
Chilimbikitso: The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Nthawi ya Polojekiti: The project started in September 15 as a part of college project and finished in October 3rd.
Mdondomeko ya Ntchito: The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.