Zaku Inc. Kudziwika Kwamakampani ndi Nobuya Hayasaka

Dizayini ya Zaku Inc. Kudziwika Kwamakampani ndi Nobuya Hayasaka ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2022

Zaku Inc. Kudziwika Kwamakampani

ndi Nobuya Hayasaka

Kasitomala: Arica Design Inc

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

43,224

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #127734

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Zaku Inc. Kudziwika Kwamakampani

Chizindikirochi chili ndi matanthauzo awiri. Ndi dzina la kampani ndi slogan ya kampani. Zimapangidwa ndi kalembedwe ka zilembo za ku Japan kanji, zomwe zimawerenga zaku mu dzina la kampani. Kanji kali ndi tanthauzo la kulenga. Silhouette ya dzanja la Good' imapangidwa pogwiritsa ntchito munthu uyu, kutanthauza kupanga. Mwanjira imeneyi, mawu akampani akuti Kupanga Zabwino amawonetsedwa pachizindikiro chimodzi. Chizindikiro chikuwonetsa kudzipereka kwa kampani pakupanga Zabwino padziko lonse lapansi kudzera munjira zopanga.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Zaku Inc. Kudziwika Kwamakampani ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Zaku Inc. Kudziwika Kwamakampani akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Zaku Inc. Kudziwika Kwamakampani ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Miyezo ndi Kuphimba: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Zizindikiro: Typography, Logos, Symbols, Corporate Identity, Logotypes
Teknoloji Yopangira: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Vuto la Dizayini: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Kafukufuku: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Chilimbikitso: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Nthawi ya Polojekiti: It opened in Japan in March 2021.
Mdondomeko ya Ntchito: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Mamembala a Gulu: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki