Science is O2 Buku la Sukulu by Jaehun Kim is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Maphunziro, Zida Zophunzitsira ndi Zophunzira Competition Category.
GolideMaphunziro· 2022
Science is O2 Buku la Sukulu
by Jaehun Kim
Client: Visang
Mphoto ya Golide ya A' Design Award Winner in Maphunziro Category
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- Verified Award Winner
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The Design
About Science is O2 Buku la Sukulu
Science is O2 ndi ndondomeko ya mabuku a sayansi a sukulu kwa ophunzira a pulaimale, sekondale yaing'ono ndi sekondale yayikulu. Chikuto chilichonse chili ndi QR code yooneka ngati kiyi imene imalumikiza ku zambiri za bukuli, zotsatsa ndi mavidiyo a sayansi. Ma QR code ena aikidwa pafupi ndi zinthu zazikulu mkati mwa mabukuwa, kupereka mwayi wopeza mavidiyo a mayesero ndi mafunso owonjezera. Kupaka kosanyezimira, zithunzi za epoxy ndi kumaliza konyezimira zimapanga mawonekedwe owoneka bwino, ngati a mbali zitatu pang'ono. Makona ake ndi ozungulira kuti azigwiridwa mosavulaza, ndipo maulalo a digito amapititsa patsogolo maphunziro kupitilira tsamba losindikizidwa.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Science is O2 Buku la Sukulu ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Science is O2 Buku la Sukulu akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Science is O2 Buku la Sukulu amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
- Dimensions & Packaging
- Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes. - Tags
- workbook, science, O2, QR Code
- Production Technology
- O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
- Design Challenge
- Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
- Research
- COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials. - Inspiration
- QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
- Project Duration
- Launched in Korea in September 2021
- Operation Flow
- Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
- Team Members
- Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO - Image Credits
- Visang Creative Design Lab, 20121
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