Mao Xin Tea House Chizindikiritso Chowoneka by ChingYu Liu

Chitsulo Zithunzi · 2022

Mao Xin Tea House Chizindikiritso Chowoneka

by ChingYu Liu

Mphoto ya Chitsulo ya A' Design Award 2022 in Zithunzi
CLIENT: BlackLiuStudio
Estimated Number of Design Views: 9,667
Verification code F3B7BB4AD5 · Verify this award

View at A' Design Award Press Release

Colors

About Mao Xin Tea House Chizindikiritso Chowoneka

Nyumba ya tiyi ya Mao Xin idapangidwa kuti iwonetse kukongola kwa tiyi wakum'mawa ndi chikhalidwe chake. Makamaka izi zapadera za tiyi zomwe ndi masamba awiri ku muzu uliwonse. Akaphatikiza izi ndi chikhalidwe cha tiyi wamba ndizosavuta kuzilumikiza ndi chikhalidwe cha Zen popeza ziwembu zambiri zimayikidwa mozungulira ngati munda wa miyala yaku Japan.

About the Mphoto ya Chitsulo ya A' Design Award

Mao Xin Tea House Chizindikiritso Chowoneka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Mao Xin Tea House Chizindikiritso Chowoneka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Mao Xin Tea House Chizindikiritso Chowoneka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Press Kit

Unique Properties: The logo design was meant to bring out the beauty of oriental tea and its culture. In particular this teas specialty which is two leaves to every one root. When you combine that with the local tea culture it is very easy to connect it with the zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.
Dimensions & Packaging: Sealing Sticker : Height10mm x Width145mm
Front sticker : Height75mm x Width175mm
Bottle : Width75mm x Depth 35mm x Height165 mm
Tags: Brand, logo design, Visual Communication Design, Tea culture, Tea brand, integration
Production Technology: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Visual Communication Design
Design Challenge: Finding the right design to attract the attention of a younger generation of new users.
Research: Mao Xin Tea House was first construction in 1928 during the Japanese colonial period. It is a place that is Japanese designed where people can drink tea, learn to roast tea leaves, admire the local tea fields, and learn about tea culture. Which is why i felt that using Japanese inspired designs would help bring out the natural beauty of the surrounding area and architecture.
Inspiration: The Mao Xin tea house has produced four generations of tea farmers here in Taiwan. The Tseng family have been growing tea all the way from the Japanese colonial era to this day. The entire family has a very deep emotional connection to the local culture especially that involving tea and its Zen. It is an aspiration for the entire family to be able to continue passing this on to future generations.
Project Duration: The project started in Mar 2018 in Taiwan and finished in Sep 2018 in Taiwan.
Operation Flow: The logo can be used on many different types of packaging also in many places around the interior or even exterior of the store. Places could include cups, business cards, the store sign, menus or a pop up event. This will help create brand recognition.
Image Credits: ChingYu-Liu, 2021.