Reconstruct Ntchito Yaikulu ya Ma Poster by Haku Wang

Reconstruct Ntchito Yaikulu ya Ma Poster by Haku Wang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

ChitsuloZithunzi· 2022

Reconstruct Ntchito Yaikulu ya Ma Poster

by Haku Wang

Client: Common Space

Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Ntchito Yaikulu ya Ma Poster

Reconstruct ndi gulu la ma poster opangidwa kuti alimbikitse kulumikizananso mkati mwa gulu la anthu. Poster yoyamba imagwiritsa ntchito kudzaza ndi kuunjikira zithunzi kusonyeza munthu wodera nkhawa. Yachiwiri imapanga mawonekedwe a bokosi ngati chizindikiro cha kamera yolemba mbali ya kusintha. Yachitatu imajambulanso mawonekedwe a Gambiered Canton Gauze Zongzi pogwiritsa ntchito mizere ndi ma rectangle, ndipo mizereyi imayimiliranso ubale pakati pa anthu. Ma poster amasindikizidwa mu kukula kwa A2 pa pepala ndipo alinso okonzekera kuwonetsedwa pa zida zamagetsi komanso mitundu ya zithunzi zoyenda pa mamedhiya azachikhalidwe.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Reconstruct Ntchito Yaikulu ya Ma Poster ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Reconstruct Ntchito Yaikulu ya Ma Poster akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Reconstruct Ntchito Yaikulu ya Ma Poster amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.