Cicada Hui Chizindikiro cha Mtundu (Brand Identity) by Wang Jinhua is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2022
Cicada Hui Chizindikiro cha Mtundu (Brand Identity)
by Wang Jinhua
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #134386The Design
About Cicada Hui Chizindikiro cha Mtundu (Brand Identity)
Cicada Hui ndi chizindikiro cha mtundu chopangidwa cha bungwe lopereka maphunziro ku ana azaka zitatu mpaka khumi ndi zinayi. Chizindikirochi chimachokera ku mawonekedwe oyambirira a tizilombo ta cicada, tomwe mwamwambo timaimira kupirira, maloto, kudzipereka ndi mbiri yabwino. Mapiko otseguka a cicada amasonyeza cholinga chofuna kufika pamwamba. Mitundu ya yellow (yowira), green (yobiriwira) ndi blue (yabuluu) imagwiritsidwa ntchito kusonyeza unyamata ndi mphamvu zamphamvu. Chizindikiro chogwirizana nacho chimagwiritsa ntchito matabwa monga chinthu chachikulu, chokhala ndi fremu yopyapyala ya aluminiyamu ndiziphuphu za LED zamkati. Mbale yapansi imatha kuchotsedwa kuti izikonzedwa mosavuta.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Cicada Hui Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Cicada Hui Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Cicada Hui Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Knowing" means cicada, which has the meaning of eternal life and represents persistence, dream, determination and credit.
The enterprise image design is based on the basic shape of cicada. With open wings, it means to aim high and fly high. With this logo, the design and modeling of "Zhile" is symbolized, and yellow, green and blue symbolize that the enterprise is full of youth and vitality. - Tags
- Education, logo, brand design, cicada, education brand
- Production Technology
- The sign adopts wooden materials as the main structure of the sign. 2mm thick and 35mm wide special all aluminum frame is used around, the sign panel and back plate are stable and regular, and the sign base plate is easy to disassemble and maintain. LED light-emitting tube is used inside.
- Design Challenge
- The difficulty of the project lies in how to integrate the auspicious meaning of knowledge in the tradition into the educational brand and use the design to reflect it.
- Inspiration
- Relying on the community, Zhiliaohui focuses on the quality cultivation education of children aged 3-14.
Relying on Yueshang's years of experience in the education industry, with innovative teaching ideas and modern operation and management mode, children can enjoy one-stop international quality education at home. Develop the brain, inspire intelligence, stimulate children's imagination and creativity, and open up unlimited possibilities for growth. - Project Duration
- The project starts in Shenzhen in June 2021 and ends in Shenzhen in December 2021.
- Team Members
- Main creator: Wang Jinhua
Executive design: Zhai Qijing
Copywriter: Yang Han
Design Assistant: You Fangzhou
Design Assistant: Zuo Wenjuan
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