Pentaheal Clinic Rebranding Primary Function: Kudziwika kwa Mtundu (Brand Identity) by Pentaheal and Eidetic is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2022
Pentaheal Clinic Rebranding Primary Function: Kudziwika kwa Mtundu (Brand Identity)
Client: Eidetic Marketing
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #135773The Design
About Pentaheal Clinic Rebranding Primary Function: Kudziwika kwa Mtundu (Brand Identity)
Book Text: Pentaheal Clinic Rebranding ndi kudziwika kwa mtundu kopangidwa kwa chipatala cha ku Korea chomwe chimagwiritsa ntchito mankhwala ogwira ntchito (functional medicine). Mutu waukulu wa chizindikirochi ndi kukulitsa. Chizindikiro chodziwika padziko lonse cha mankhwala, mtanda, chimagwiritsidwa ntchito ngati chinenero chosavuta chowoneka bwino chomwe odwala ochokera m'mayiko ambiri angathe kuzindikira. Chizindikirochi chimaphatikiza mtanda ndi zilembo P ndi H, zomwe ndi chidule cha dzina la chipatala. Mzere wapakati wa chizindikirochi umakulitsidwa mbali zonse ziwiri, kotero kuti chizindikirochi chimagwirizana bwino ndi zinthu zosiyanasiyana m'mawonekedwe ndi kukula kwake. Zizindikiro (signage) zidapangidwa pa nsanja iliyonse ya chipatala mumzinda wa Seoul.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Pentaheal Clinic Rebranding Primary Function: Kudziwika kwa Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pentaheal Clinic Rebranding Primary Function: Kudziwika kwa Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pentaheal Clinic Rebranding Primary Function: Kudziwika kwa Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensions & Packaging
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tags
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Production Technology
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Design Challenge
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Research
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspiration
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Project Duration
- The project started in July 2021 and finished in December 2021 in Seoul.
- Operation Flow
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Team Members
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
