Dizayini ya Free Chizindikiro cha Mtundu ndi Fengnan Lin ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2022
Free Chizindikiro cha Mtundu
ndi Fengnan Lin
Kasitomala: Free
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #135862Kapangidwe
Za Free Chizindikiro cha Mtundu
Free ndi chizindikiro cha mtundu chopangidwira mtundu wa nsalu zaumoyo wa amayi. Logo yasinthidwa ndi kalata F yokwezedwa pang'ono, yomwe ikusonyeza mzimu waung'ono ndi wachiyembekezo. Zilembo ziwiri za e zapangidwa ngati mzere umodzi wopitiriza wa burashi ndipo zagwirizanitsidwa pamodzi. Awiriwa olumikizidwa achotsedwa mu logo ndipo agwiritsidwa ntchito ngati chithunzi chothandizira, chogwiritsidwa ntchito pa makhadi a bizinesi, zizindikiro, matumba a zolemba, mabokosi ofulumira, ndi matumba a nsalu. Mzere wagalimoto umasonyeza ufulu ndi kudzimasula pakuonetsera. Njira ya mfundo zowoneka imasunga chizindikirocho kukhala chogwirizana komanso chotheka kukulitsidwa pa njira zonse za pa intaneti ndi zosakhala pa intaneti.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Free Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Free Chizindikiro cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Free Chizindikiro cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
- Miyezo ndi Kuphimba
- Business card 54mmx90mm
Badge 54mmx85mm
Document bag 280mmx180mm
Canvas bag 580mmx390mm - Zizindikiro
- Brand visual upgrade, Sanitary napkins, GEN Z,
- Teknoloji Yopangira
- Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
- Vuto la Dizayini
- Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
- Kafukufuku
- We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
- Chilimbikitso
- For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group.
We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system.
The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels. - Nthawi ya Polojekiti
- Guangzhou,Guangdong Province,China,July 6,2021
- Mdondomeko ya Ntchito
- The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
- Mamembala a Gulu
- Fengnan Lin
Yingqiang Zhang
Xiaofang Teng
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
