Stories of Communication Kapangidwe ka Chizindikiro cha Mtundu by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2022
Stories of Communication Kapangidwe ka Chizindikiro cha Mtundu
by Mengyi Xie
Client: School of Communication, East China Normal University
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
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About Stories of Communication Kapangidwe ka Chizindikiro cha Mtundu
Nkhani za Kulumikizana ndi kapangidwe ka chizindikiro chowoneka (visual identity) kamene kanapangidwa pochita chikondwerero cha zaka khumi ndi zisanu za sukulu ya yunivesite yophunzitsa za Kulumikizana. Chizindikiro chachikulu ndi chithunzi cha masamu (geometric) chochokera pa nambala 15. Kuchokera pa chizindikiro chachikuluchi, panapangidwa banja la zizindikiro zazing'ono 100. Chizindikiro chilichonse choonongoka chimasonyeza nkhani, chinthu chatsopano, kapena ntchito ina yochokera m'mbiri ya Kulumikizana, kuyambira pazingwe zomangidwa zomwe zinkagwiritsidwa ntchito m'nthawi zakale mpaka nyuzipepala yoyamba ndi intaneti ya padziko lonse (world wide web). Zikonzedwa motsatira mndandanda wa nthawi, zizindikirozi zimagwiritsidwa ntchito pa mapositala, makadi oitanira, timapepala, zosonyeza pamalo achikondwerero, ndiponso zikumbutso.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Stories of Communication Kapangidwe ka Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Stories of Communication Kapangidwe ka Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Stories of Communication Kapangidwe ka Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
- Dimensions & Packaging
- There were all kinds of size for the physical application products in this project.
- Tags
- Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
- Production Technology
- The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
- Design Challenge
- Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
- Research
- The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
- Inspiration
- The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
- Project Duration
- The project was in Shanghai.
- Operation Flow
- Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
- Team Members
- Mengyi Xie
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