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Using Stuff Poster by Juyoung Hwang

Using Stuff Poster by Juyoung Hwang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.


BronzeZithunzi· 2022

Using Stuff Poster

by Juyoung Hwang

Client: JIMMYnYOM

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Colors

The Design

About Using Stuff Poster

Pulojekiti ya Using Stuff inamanganso chojambula cha kanema pogwiritsa ntchito mitundu yosiyanasiyana ya zinthu. Zojambulazo zimalimbikitsidwa ndi mawonekedwe apachiyambi ndi ntchito ya chinthucho komanso siginecha ya filimu iliyonse. Zinthu zomwe zidagwiritsidwa ntchito zidapangidwa kuti zizipezeka mosavuta nthawi iliyonse, kulikonse. Mutu wa polojekitiyi ukukhudza nkhani zamagulu zomwe zikufunsidwa pakali pano (nkhondo yaku Russia-Ukraine, Covid-19, ndi zina). Zapangidwa kuti zizipezeka mosavuta kwa owonera pophatikiza mitu ndi makanema otchuka monga James Bond. Ntchito iliyonse imakhala ndi mitundu yowoneka bwino komanso maziko osavuta, zomwe zimalola owonera kuyang'ana kwambiri nkhaniyo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Using Stuff Poster ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Using Stuff Poster akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Using Stuff Poster amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The "Using Stuff" project reconstructed a movie poster, using various shapes and silhouettes of objects. When he made these posters, he parodied movies, using small objects around people's daily lives. Via these posters, people were made to think through current problematic issues (the Russian-Ukraine war, Covid, etc.) or to have fun by combining the existing movie signatures. This project is inspired by the action that comes from the intrinsic form and a function of an object. Vivid colors and simple backgrounds have been applied to these artworks to have the viewers focus on the story of the themes and the contents.
Dimensions & Packaging
A2-420*594(mm), 32bit, 300dpi(Digital printing), 72dpi(web)
Tags
Poster, Illust, Digitalprinting, Visual, communication
Production Technology
First, draw a picture and place an object on top. And then take a picture of the set work. Finally,the footage is corrected with a design tool(photoshop,Illustrator) and digitally optimized.
Design Challenge
The important factors that they always worry about are understanding and memory. The goal is to make a variety of issues easy to understand and remember for a long time. A good metaphor becomes a story, and people remember it. And the designer wants to spread it and have a positive impact in such a direction.
Research
Everyday, this guy watches problems and incidents happening on YouTube. And he thinks about the essence of human beings that people have had for a long time. From there, he looks for the ways to have the viewers remind themselves of the recurring problems, so that they wouldn't forget them. That's the "Story". Through the story, people find the connection between each element and do not forget it. Even if people don't remember, these designs will remind them of the relevant event again.
Inspiration
By directly using objects, their size and original functions become accessible. The project creates a situation that contrasts with the characteristics of the object. Through artworks, Juyoung Hwang tries to show different perspectives on the functions of the objects. Then, he finds a way to link the objects with recent social issues, related contents, or others. When the sketch is completed, the final visualization is done so that users can be impressed and understand easily.
Project Duration
"Using Stuff" project started in March 2016 in Incheon and still ongoing. Project was exhibited in Yeonsu-gu, Incheon in March 2017 and Jung-gu, Incheon in July 2020.
Operation Flow
These artworks can be optimized for the web and be accessible for anyone in SNS. Especially, the artworks are expected to communicate with people as NFTs. A digital exhibition can be held if the artworks are collected to a certain level. In addition, offline exhibitions are possible, showing various potentials through the project.
Image Credits
Image #01 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #02 : Designer Juyoung Hwang (Designer), Variations, 2022.
Image #03 : Designer Juyoung Hwang (Designer), R_Alien bond, 2016.
Image #04 : Designer Juyoung Hwang (Designer), B_Mobbydick, 2020.
Image #05 : Designer Juyoung Hwang (Designer), X_Star wars, 2022.

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