Siliva Zithunzi · 2022
Can You See the Music Dynamic Identity
- Mphoto ya Siliva ya A' Design Award 2022 in Zithunzi
- CLIENT: Franz Liszt Chamber Orchestra
- Estimated Number of Design Views: 33,208
- Verification code 92D83DDC35 · Verify this award
Colors
About Can You See the Music Dynamic Identity
Ntchito yopangidwa ndi Franz Liszt Chamber Orchestra ndi mtundu wamtundu womwe umayendetsedwa ndi nyimbo womwe cholinga chake ndi kutsitsimutsa mawonekedwe a oimba. Opanga ake apanga chilankhulo china choyimba, chomwe nyimbo iliyonse imatha kuwonedwa mkati mwa malangizo omwe afotokozedwa. Chidziwitsochi chimalola membala aliyense wa oimba kuti apange logo yakeyake, yogwirizana ndi nyimbo yomwe amakonda kwambiri. Komanso, chifukwa cha makonda opangidwa ndi ma logo opangidwa, ngakhale omvera amatha kukhala gawo lachangu pakukonzanso zidziwitso.
About the Mphoto ya Siliva ya A' Design Award
Can You See the Music Dynamic Identity ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Can You See the Music Dynamic Identity akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Can You See the Music Dynamic Identity ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Press Kit
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
