Jing Yin Li Kapangidwe ka Chizindikiro cha Bizinesi by Sxdesign is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2022
Jing Yin Li Kapangidwe ka Chizindikiro cha Bizinesi
by Sxdesign
Client: Jing Yin Li
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #137545The Design
About Jing Yin Li Kapangidwe ka Chizindikiro cha Bizinesi
Jing Yin Li ndi chizindikiro cha bizinesi chopangidwa cha mtundu wa bizinesi yoyeretsa ndi kusamalira zovala mumsika wa ku China. Chizindikirocho chimapangidwa kuchokera ku mawonekedwe osavuta a geometri, ma sikweya ndi magawo anayi a bwalo, okonzedwa m'mizere inayi. Mizere itatu mwa iyi imapanga zilembo J, Y ndi L, zomwe ndi zilembo zoyambirira za dzina la bizinesiyo. Mawonekedwewa amakonzedwa mofanana ndi mogwirizana kuti asonyeze kudalirika ndi mphamvu. Utoto wa bizinesiyo ndi wofanana pakati pa wofiira ndi wapepo ndipo umatengera mbiya zachikhalidwe za ku China komanso mipando ya matabwa ofiira. Chizindikirocho chimakhalabe chowerengeka bwino pa kukula kochepera kwa 6 mpaka 12 millimeter.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Jing Yin Li Kapangidwe ka Chizindikiro cha Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Jing Yin Li Kapangidwe ka Chizindikiro cha Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Jing Yin Li Kapangidwe ka Chizindikiro cha Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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