Sxdesign Chizindikiro cha Mtundu (Brand Identity) by Sxdesign is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2022
Sxdesign Chizindikiro cha Mtundu (Brand Identity)
by Sxdesign
Client: Sxdesign
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #137585The Design
About Sxdesign Chizindikiro cha Mtundu (Brand Identity)
Sxdesign ndi chizindikiro cha mtundu chomwe chinapangidwira studio ya kapangidwe yomwe ili ku Beijing, ku China. Chiwalo chilichonse cha logo chikutsatira mlingo wa 1:1.414, chomwe chimapatsa chizindikirochi maonekedwe okhwima ndi olongosoka. Zinthu zochepa za zithunzi zomwe zili m'makona zimakumbutsa za zizindikiro za mawu (quotation marks) ndipo zimazungulira mabokosi a logo. Kakonzedwe kameneka kamapangitsa chizindikirocho kukhala chofanana mbali zonse ndipo kamasonyeza za kutchula, kuzindikira ndi kumasulira kwa chinenero ndi maganizo. Kudzera mu motion graphics, logo ingathenso kukula kukhala mawonekedwe achikhalidwe achi Chinese a dzina la studio, kulumikiza chikhalidwe ndi kapangidwe kamakono.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Sxdesign Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Sxdesign Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Sxdesign Chizindikiro cha Mtundu (Brand Identity) ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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