Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu by Yijia Xie

Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

ChitsuloZithunzi· 2022

Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu

by Yijia Xie

Client: Yijia Xie

Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu

Mawu a M'buku: Now ndi kapangidwe ka aramu kamene kanapangidwira woimba amene nyimbo zake zisanu ndi imodzi zimafotokoza nkhani za maloto, kukula ndi chikondi. Mtundu umodzi wofunikira wa chilembo cha Chitchaina umatengedwa kuchokera pa mutu wa nyimbo iliyonse, monga Chilengedwe, Mvula, Khulupirira, Maso, Mwezi ndi Nyenyezi. Zilembozi zimaphatikizidwa ndi luso la digito la collage komanso kapangidwe ka zithunzi kudzera mu makina apakompyuta (generative coding). Zinthu zosankhidwa zimalowetsedwa mu pulogalamu ya kompyuta yomwe imapanga zithunzi zosiyanasiyana masauzande ambiri, choncho chikuto chilichonse ndi chapadera chosiyana ndi zina. Kukula kwake ndi mainchesi 4.25 ndi 4.25, mu mawonekedwe a lalikulu (square). Ntchitoyi ikuphatikizapo zokutira zisanu ndi imodzi, buku la mawu a nyimbo, komanso phukusi lonse la aramu.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Now Ntchito Yaikulu: Zojambula za Chikuto cha Aramu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie