WineStax WineStax: Chosungira Vinyo Chowunjika by BrandBase is a highly esteemed winner of the very prestigious 2022 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zophikira, Zodyera, Makopo ndi Zophikira Competition Category.
SilivaZida za Kukhitchini· 2022
WineStax WineStax: Chosungira Vinyo Chowunjika
by BrandBase
Client: BrandBase B.V.
Mphoto ya Siliva ya A' Design Award Winner in Zida za Kukhitchini Category
Verified Award Winner
Verify Award Status for #137924The Design
About WineStax WineStax: Chosungira Vinyo Chowunjika
WineStax ndi chosungira vinyo chowunjika chopangidwa kuti chizigwiritsidwa ntchito panyumba. Chidutswa chilichonse chimadziyimira pachokha ndipo chimatha kunyamula mabotolo atatu. Zidutswazi zimalumikizidwa ndi zomangira zachitsulo, kotero kuti kulumikizana kwake sikuwoneka, ndipo dongosololi litha kukulitsidwa mpaka zidutswa khumi. Chidutswa chimodzi chimapangidwa ndi zinthu ziwiri za mahekisagoni atatu ndi mzati wolumikizira wokhala ndi kumapeto kwake koboola, komwe amamangiriridwa pamodzi ndi manja. Mawonekedwe a hekisagoni amapatsa chosungirachi mawonekedwe opepuka komanso okongola. Dongosolo lokulitsidwali limalola kuti chosungira vinyo chisinthidwe kuti chigwirizane ndi zipinda zosiyanasiyana ndi kukula kwa zosonkhanitsa.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
WineStax WineStax: Chosungira Vinyo Chowunjika ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. WineStax WineStax: Chosungira Vinyo Chowunjika akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. WineStax WineStax: Chosungira Vinyo Chowunjika ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
- Dimensions & Packaging
- Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g - Tags
- Winestax, stackable, wine rack, home decor, kitchen accessory,
- Production Technology
- The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
- Design Challenge
- The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
- Research
- During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
- Inspiration
- The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
- Project Duration
- The project started in 2020 and the final product has been launched on the dutch market in September 2021.
- Operation Flow
- The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
- Patents
- Copyrights: BrandBase, Mr. G.P. Alberts, 2021
- Team Members
- Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven
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