Precious Lives Chithunzi cha Positala by Yunjia Yang is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2022
Precious Lives Chithunzi cha Positala
by Yunjia Yang
Client: Northeastern University of China
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #138283The Design
About Precious Lives Chithunzi cha Positala
Precious Lives ndi mndandanda wa positala za utumiki wa anthu onse zokhudza chitetezo cha zamoyo za m'nyanja. Chingwe chofiira, chochepa chimagwiritsidwa ntchito kujambula mawonekedwe a kamba wa m'nyanja, jellyfish, ndi namgumi. Chingwecho chimamanga ndi kupachika chamoyo chilichonse kusonyeza kuti nyama za m'nyanja zili pangozi chifukwa cha zinyalala zoponyedwa m'nyanja. Zithunzizi zimajambulidwa pogwiritsa ntchito mapulogalamu a vector design ndipo zimasindikizidwa pogwiritsa ntchito ukadaulo wapamwamba wosindikizira. Pepala lililonse losindikizidwa limayeza ma millimeter 800 kutalika ndi ma millimeter 800 mulifupi. Zithunzi zokokomezazi zimafuna kukopa chidwi cha anthu onse pa zachilengedwe za m'nyanja.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Precious Lives Chithunzi cha Positala ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Precious Lives Chithunzi cha Positala akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Precious Lives Chithunzi cha Positala amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, there have been many reports about the death of marine creatures. In these reports, for example, a sea turtle, whose shell is wrapped in a plastic bottle, causing it not to grow properly while it is still hatching, so this turtle grows up with this plastic bottle and lives in misery. They are pitiful, they don't have the hands to deal with all this rubbish that humans throw inside the ocean In this case, the author wanted to use modern software technology to make posters of these dangerous and environmentally unfriendly human behaviours, hoping that these public service posters would draw attention to marine ecological issues. This creates a breathtaking visual sensation, reflecting the critical situation of marine life, hanging the creature by a rope to reflect its life-threatening situation, and using exaggeration to warn people about marine life and ecology.
- Dimensions & Packaging
- TECHNICAL PROPERTIES:
Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, cmyk. - Tags
- conservation, marine life, responsibility, environmental protection, survival, sustainable development
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- In the design process, the poster was innovatively designed using exaggeration and abstraction in order to reflect the dangerous situation of the sea creatures, with the ultimate blend of meaning and aesthetics achieved by thinking outside the box and modern software.
- Research
- This series of illustrations uses thin red rope to outline the forms of sea creatures: turtles, jellyfish and whales. Using computer vector drawing techniques, the bodies of the marine creatures are strangled with red rope to show that the creatures are in danger, and a rope is used to suspend the creatures to show that their lives are in danger, giving the viewer a sense of suffocation through print and online communication, and using hyperbole to warn people about marine life and ecology.
- Inspiration
- The theme of this poster set is the protection of marine life. The author uses a thin red rope to outline the forms of marine creatures: sea turtles, jellyfish and whales. It shows that these creatures are bound by the garbage environment and reflects the critical situation of marine life. The whole poster also uses a combination of high-level drawing skills and high-tech software to convey the idea of protecting marine life to the public through various media.
- Project Duration
- The project started at Northeastern University in January 2022 and was completed at Northeastern University in February 2022
- Operation Flow
- The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
- Team Members
- Art Director: Huo Kai, designer:Yang Yunjia
- Image Credits
- Image #1 : Illustration Yang Yunjia, 2022.
Image #2 : Illustration Yang Yunjia, 2022.
Image #3 : Illustration Yang Yunjia, 2022.
Image #4 : Illustration Yang Yunjia, 2022.
Image #5 : Illustration Yang Yunjia, 2022.
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