Dizayini ya Greeninful Chizindikiro cha Mtundu ndi Michelle Poon ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2022 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2022
Greeninful Chizindikiro cha Mtundu
ndi Michelle Poon
Kasitomala: Greenin'ful
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #139444Kapangidwe
Za Greeninful Chizindikiro cha Mtundu
Greeninful ndi ntchito yosinthanso mtundu wa kampani yosamalira chilengedwe yomwe imathandizira moyo wosamalira zachilengedwe. Mtunduwu umagwirizanitsa anthu amene amasamalira zachilengedwe. Chizindikirocho chikuwonetsa nkhope ya gulu la anthu obiriwira ndipo chikusonyeza kudzipereka ndi chidwi. Kudziwika kwa mawonekedwe kumagwiritsa ntchito mitundu yowala, mizere yolimba ya bulasha, ndi zithunzi zojambulidwa pamanja zomwe zimakhalabe zosinthasintha pogwiritsa ntchito. Zithunzizo zasankhidwa kuti ziwoneke zofikirika komanso zoyang'ana pa gulu la anthu. Kusinthanso kwa mtunduwu kukusuntha kampaniyo kuchoka pa nsanja yamalonda kupita ku gulu la anthu limene limakweza chidziwitso cha anthu onse pa nkhani yoteteza chilengedwe.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
Greeninful Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Greeninful Chizindikiro cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Greeninful Chizindikiro cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- Miyezo ndi Kuphimba
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- Zizindikiro
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- Teknoloji Yopangira
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- Vuto la Dizayini
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- Kafukufuku
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - Chilimbikitso
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- Nthawi ya Polojekiti
- October 2021 - January 2022
- Mdondomeko ya Ntchito
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- Mamembala a Gulu
- Michelle Kason
- Mwini Zithunzi
- Image 1: Michelle Kason (Designer)
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
