Lavazza Classy Plus Makina Khofi by Florian Seidl is a highly esteemed winner of the very prestigious 2022 Mphoto ya Platinamu ya A' Design Award in Mapangidwe a Zipangizo za M'nyumba Competition Category.
PlatinamuChipangizo cha M'nyumba· 2022
Lavazza Classy Plus Makina Khofi
Client: Lavazza
Mphoto ya Platinamu ya A' Design Award Winner in Chipangizo cha M'nyumba Category
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- Verified Award Winner
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The Design
About Lavazza Classy Plus Makina Khofi
Classy Plus ndi onse mu espresso imodzi ndi mowa wa khofi wopangidwira msika waku North America, wopereka chidziwitso chonse cha chikhalidwe cha khofi waku Italy kuchokera ku espresso kupita ku cappuccino kapena latte. Kuphatikiza apo, makinawa alinso ndi zosefera zosankhidwa za khofi komanso ntchito yowombera kawiri kuti ikwaniritse zomwe amakonda pamsika uno. Classy Plus ndiyabwino kumaofesi ang'onoang'ono ndi zipinda zamisonkhano. Mapangidwe ake ang'onoang'ono akumanga pa chilankhulo cha Lavazza chokhazikitsidwa mu gawoli. Amadziwika ndi chipolopolo chosiyana chakunja chomwe chimaphimba thupi lalikulu ndikuyika ma logo a Lavazza m'mbali.
The Recognition
About the Mphoto ya Platinamu ya A' Design Award
Lavazza Classy Plus Makina Khofi ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Lavazza Classy Plus Makina Khofi amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Lavazza Classy Plus Makina Khofi ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Classy Plus has been designed especially for offices and the North American market, offering the complete experience of classic Italian coffee culture - from espresso to cappuccino or latte. In addition, the machine also has a special filter coffee selection and an innovative double shot function to cater for specific needs and preferences of this market and its users.
- Dimensions & Packaging
- Dimensions: 164mm / 376mm / 332mm, Weight: 5,9kg,
Power: 1250W, Voltage: 120, Frequency: 60 Hz.
Removable parts are dishwasher safe. It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet. - Tags
- Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
- Production Technology
- main shell: plastic (ABS), finishing textured/glossy
water tank: plastic
drip grid, lever: metal
feet: silicone rubber - Design Challenge
- The project was developed in a short time frame on an existing platform. It was important to stay true to the established form language of this business channel and consider specific user needs of this specific target market.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Inspiration
- Classy Plus is ideal for small offices and conference rooms. Its slim, sleek design is inspired by professional Italian coffee equipment and is building on Lavazza's established form language in this segment. Slightly more serious and professional but still recognizably Italian in surfacing, details, and finish. It is characterised by a contrasting exterior shell that envelops the main body and shows embossed Lavazza logos on the sides. The simple user interface is placed prominently in a circular element at the front and main touchpoints are emphasised by metal accents.
- Project Duration
- The project was designed in Turin, Italy.
- Operation Flow
- Classy Plus is an all-in-one espresso and coffee brewer. Simply lift the lever, insert a capsule, place a cup on the grid and make espresso. Or use the dedicated glass mug to easily froth your favourite milk-based beverage. The machine is easy to use, and the touch interface offers six selections: Espresso, Lungo, Coffee, Macchiato, Cappuccino and Latte. It also has a double-shot function. The height of the drip tray can be adjusted effortlessly. The water tank in the back is big and transparent, so you will always know when it is time to refill. Classy Plus is also easy to clean.
- Patents
- Design patent/registered design, Patented Milk frothing System
- Team Members
- Florian Seidl
- Image Credits
- Lavazza
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