Deji Cultural Complex Muziyamu by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 Mphoto ya Platinamu ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.
PlatinamuMkati· 2023
Deji Cultural Complex Muziyamu
by Masato Kure and Masashi Ota
Client: The Triangle.jp Co., Ltd
Mphoto ya Platinamu ya A' Design Award Winner in Mkati Category
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- Verified Award Winner
- Verify Award Status for #141008
The Design
About Deji Cultural Complex Muziyamu
Deji Cultural Complex imapereka kuphatikiza kwa zaluso zachikhalidwe ndi malo amalonda. Ili ndi malo okwana asanu ndi limodzi kuphatikiza muziyamu wa zaluso, muziyamu, shopo ya mabuku, mashopu, ndi kafe pa bwalo lake lapamwamba la 7300 m2. Kukhalapo pamodzi kwa malo amenewa kumalola makasitomala kudzayendera komwe sakanadafika. Chimene chimapangitsa luso la kapangidwe ka The Triangle JP's kukhala latsopano ndikuti anachotsa kotheratu makoma pakati pa malo. Pochotsa zopatula, zinamasula malo ku kukhala ndi malire pakati pa mkati ndi kunja, kupatsa makasitomala "kowonera pang'ono" asanalowe m'malomo.
The Recognition
About the Mphoto ya Platinamu ya A' Design Award
Deji Cultural Complex Muziyamu ndi mmodzi mwa opambana a Mphoto ya Platinamu ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe apadera kwenikweni, okongola ndi aulemerero. Opambana a Platinamu ndi zodabwitsa za kulenga, umboni wa malire a nzeru za anthu, ndipo amaonetsa ukatswiri wosayerekezeka ndi luntha la opanga awo. Mapangidwe amenewa akuyembekezeka kukhala ntchito zotchuka kwambiri zomwe zimatsimikizira kukongola kwa nthawi yawo, kuthandiza ubwino wa gulu ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Deji Cultural Complex Muziyamu amaonetsa mlingo wapamwamba wa ubwino ndipo mosakayikira amasandutsa dziko kukhala malo abwino kwambiri ndi makhalidwe ake opindulitsa ndi amtengo wapatali. Deji Cultural Complex Muziyamu ndi ntchito yopambana Mphoto ya Platinamu ya A' Design Award yomwe imadzutsa zilakolako, imalimbikitsa, imasangalatsa ndi kubweretsa chisangalalo chachikulu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
- Dimensions & Packaging
- DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
- Tags
- museum, art, interior design, commercial interior, contemporary art
- Production Technology
- The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
- Design Challenge
- The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
- Research
- By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
- Inspiration
- The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
- Project Duration
- The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
- Operation Flow
- We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
- Team Members
- Masato Kure
Masashi Ota
Yuki Kashiwakura - Image Credits
- Inter_mountain
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