Stadium SC Freiburg Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2022
Stadium SC Freiburg Wayfinding System
Client: Teamgeissert
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #139533The Design
About Stadium SC Freiburg Wayfinding System
Cholinga chinali kupanga dongosolo lokhala ndi chidziwitso chake komanso chiyambi chake chomwe chimapitirira. Mapangidwe a bwalo latsopano la SC Freiburg ali ndi mawonekedwe oyambira a orthogonal komanso denga la orthogonal. Mfundo yotsogolera yomangamanga, kupanga mapangidwe odziwika, iyenera kuthandizidwa. Njira yatsopano yopezera njira ndi njira zowunikira zimadziwonetsera yokha ndi chilankhulo chomveka bwino. Imalandila ndikudziwitsa alendo ndi mafani omwe ali kale panja (poyimitsa magalimoto, mabasiketi, tram), amawatsogolera kumalo olowera komanso m'bwalo lamasewera kudzera paulendo wopita ku mipando.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Stadium SC Freiburg Wayfinding System ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Stadium SC Freiburg Wayfinding System akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Stadium SC Freiburg Wayfinding System amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The goal was to create a system with its own identity and originality that goes beyond. The structure of the new stadium of SC Freiburg consists of an orthogonal basic form and an orthogonal roof. The guiding principle of the architectural design, to create an identity-forming structure, must be supported. The new wayfinding and orientation system therefore presents itself with a clear language of form.
It welcomes and informs visitors and fans already in the outdoor area (parking, busstop, tram), leads them to the entrances and in the stadium via the promenade to the seats. - Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- wayfinding, grafics, communication, modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- colored alupanels with colored foil
- Research
- All texts, arrows and pictograms are provided in high-contrast black or white on the colorful areas.
The new font is Trade Gothic. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated. - Inspiration
- The aim of the new wayfinding system is to achieve a harmonious overall concept of architecture and the signagesystem. The wayfinding system picks up on existing designs / the color scheme of SC Freiburg's corporate design. Grotesk typeface "Trade Gothic" (sans serif) is distinguished by its narrow run and at the same time good legibility. A hierarchy that captures and structures the information facilitated was created.
- Project Duration
- The design process stated in febuary 2020 and the official opening/the first football game was in summer 2021
- Operation Flow
- the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the fans, but also makes the space tangible and thus creates identification and identity.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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