Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2022
Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi
Client: Khedr el Attar
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #139930The Design
About Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi
Khedr El Attar ndi chizindikiro cha mtundu wa bizinesi chomwe chinapangidwa kwa wogulitsa zinthu zachilengedwe ndi zosakonzedwa, bizinesi imene idakhazikitsidwa mumzinda wa Cairo mu 1945. Ntchitoyi imasakaniza njira zamalonda pamodzi ndi dongosolo lowoneka bwino limene likusonyeza malo atsopano a mtunduwu m'msika. Chizindikirochi chimasunga mbiri ya Khedr El Attar monga gwero lodalirika la zinthu zachilengedwe ndi zosakonzedwa. Dongosolo lowonekalo limagawa bizinesiyi m'magulu atatu akuluakulu: mankhwala achilengedwe, zokongoletsa zosakonzedwa, ndi zakudya. Kapangidwe ka zisangalalo (packaging) pamodzi ndi malamulo a mtunduwu amamaliza dongosololi, kuphatikiza mfundo zakale za malondawa ndi kaonekedwe kamakono.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Khedr El Attar Chizindikiro cha Mtundu wa Bizinesi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
- Tags
- Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
- Inspiration
- Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
- Project Duration
- The project started in March 2020 in Cairo and finished in 2021
- Team Members
- Omnia Magdy Photographer
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