Half Production Chizindikiro Cha Mtundu by Chin Hock Cong

Half Production Chizindikiro Cha Mtundu by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2022

Half Production Chizindikiro Cha Mtundu

by Chin Hock Cong

Client: Creator Design Studio

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Colors

The Design

About Half Production Chizindikiro Cha Mtundu

Half Production ndi situdiyo yojambula ndi makanema. Kulinganiza pakati pa kuunikira ndi mthunzi ndichinthu chomwe amachifunafuna nthawi zonse. Panthawiyi, izi zimagwirizananso ndi filosofi yawo ya moyo. Kumvetsetsa pakati pa theka ndi kudzaza kuli ngati kudzichepetsa ndi kusunga kuphunzira, kulinganiza pakati pa ntchito ndi luso. Chizindikirocho chimalimbikitsidwa ndi zochita za kuthira madzi. Galasiyo ikadzadza, palibe malo oti muwongolere. Mchitidwe wothira madziwo ukuwoneka ngati chinthu chomwe tikuchithamangitsa. Khalani odzichepetsa ndi kupitiriza kuphunzira.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Half Production Chizindikiro Cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Half Production Chizindikiro Cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Half Production Chizindikiro Cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags: Branding, Graphic Design, Visual Identity
Production Technology: Visual Identity Design.
Design Challenge: The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research: Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration: Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration: The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow: Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents: Copyrights belong to Creator Design Studio, 2021-2022.
Team Members: Chin Hock Cong
Image Credits: Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021