Joy of Playing Chizindikiro cha Mtundu (Brand Identity) by Squared is a highly esteemed winner of the very prestigious 2022 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2022

Joy of Playing Chizindikiro cha Mtundu (Brand Identity)

by Squared

Client: Balin

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Zindikirani Tsopano View at A' Design Award Press Release Award Badge

Colors

The Design

About Joy of Playing Chizindikiro cha Mtundu (Brand Identity)

Joy of Playing ndi chizindikiro cha mtundu chopangidwira Balin, kampani yopanga zoseweretsa za ana. Chizindikirochi chimaphatikizapo logo, zinthu zamtundu wa kampani, makutidwe a katundu, komanso mitundu ndi mawonekedwe a zoseweretsazo pamodzi ndi zithunzi za nkhani. Kalembedwe kake kamawonetsa kaphunziro kosavuta, kokhala ndi mawonekedwe osavuta, mitundu yochepetsedwa, ndiponso zithunzi zojambulidwa ndi utoto wamadzimadzi (watercolor). Chithunzi chilichonse cha nkhani chili ndi dzina ndi nkhani yake, zomwe zimathandiza ana kukhala ndi mgwirizano wamaganizidwe ndi zoseweretsazo. Zipangizo zosankhidwa zimaphatikizapo matabwa, mapepala a plywood, mapepala, thonje lachilengedwe (organic cotton), komanso utoto wochokera ku madzi ndi zomera.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Joy of Playing Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Joy of Playing Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Joy of Playing Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska