Biblioteche di Roma Chizindikiro cha Mtundu wa Bizinesi by Ragu Communication is a highly esteemed winner of the very prestigious 2022 Mphoto ya Golide ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
GolideZithunzi· 2022
Biblioteche di Roma Chizindikiro cha Mtundu wa Bizinesi
Client: Sistema Biblioteche di Roma
Mphoto ya Golide ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #140666The Design
About Biblioteche di Roma Chizindikiro cha Mtundu wa Bizinesi
Biblioteche di Roma ndi chizindikiro cha mtundu wa bizinesi chomwe chinapangidwa kwa gulu la malaibulale a boma a mzinda wa Roma. Chizindikirochi chikukumbukira chikondwerero cha zaka makumi awiri ndi zisanu za dongosolo la malaibulale ndipo cholinga chake ndi kufotokoza luso latsopano ndi kupezeka mosavuta. Chizindikiro chakale chinkasonyeza buku lotsekedwa lomwe lagona champhepete. Chizindikiro chatsopano chikusonyeza buku lotsegulidwa lomwe lingathenso kuwerengedwa ngati chilembo choyamba cha dzinalo. Chizindikiro chojambulidwacho ndi choyera ndi chofunikira kwambiri. Chizindikirochi chikugwiritsidwa ntchito pa zipangizo zolembera, malo ochezera a digito, zotsatsa, njira zofalitsira zakunja ndi zikwangwani.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Biblioteche di Roma Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Biblioteche di Roma Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Biblioteche di Roma Chizindikiro cha Mtundu wa Bizinesi amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
- Dimensions & Packaging
- The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage - Tags
- ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
- Production Technology
- The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
- Design Challenge
- On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
- Inspiration
- In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
- Project Duration
- The project began in Rome in January 2021 and was delivered to the client in April 2021
- Operation Flow
- With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
- Patents
- Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
- Team Members
- Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi - Image Credits
- Ragu Communication
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