Second Hand Life Mndandanda wa Zolemba by Yilin Wang is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2023
Second Hand Life Mndandanda wa Zolemba
by Yilin Wang
Client: Zhejiang Sci-Tech University
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Second Hand Life Mndandanda wa Zolemba
Second Hand Life ndi mndandanda wa zolemba zokhudza mmene anthu amalandirira uthenga wodulidwadulidwa. Mndandandawu uli ndi zolemba makumi awiri za kukula kwa A3, zokonzedwa kuti zipange chithunzi chachikulu chimodzi, ndipo zimaperekedwa pamodzi ndi buku lomangidwa ndi kukhomedwa. Chinenerocho chasandulika zithunzi zowoneka kudzera mu khodi ya binary, kumene zizindikiro chimodzi ndi ziro zimayimiliranso choona ndi chabodza pazochita zamalingaliro. Kugwirizana kumeneku kumasonyeza mmene chiweruzo chimapangidwira ndi uthenga umene umavomerezedwa. Zolembazi ndi bukuli zikupempha kuti anthu ayang'ane bwinobwino nkhani ya chikhalidwe cha anthu, chifukwa mawonekedwe odulidwadulidwa a uthenga angalowe m'malo mwa mawonekedwe onse athunthu.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Second Hand Life Mndandanda wa Zolemba ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Second Hand Life Mndandanda wa Zolemba akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Second Hand Life Mndandanda wa Zolemba amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
- Dimensions & Packaging
- A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
- Tags
- Poster、Concept、Books
- Production Technology
- A series of posters and books designed to convey the theme of second-hand life
- Design Challenge
- Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
- Research
- Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
- Inspiration
- I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
- Project Duration
- 2022.5.23 in Hangzhou, China
- Operation Flow
- The language of the poster and the design of the book are used to convey the message to the audience.
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