Anlan Branding Chizindikiro cha Mtundu (Brand Identity) by Haiwen Yang is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

ChitsuloZithunzi· 2023

Anlan Branding Chizindikiro cha Mtundu (Brand Identity)

by Haiwen Yang

Client: Anlan

Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Anlan Branding Chizindikiro cha Mtundu (Brand Identity)

Anlan Branding ndi chizindikiro cha mtundu chopangidwa cha mtundu wa zida zokongoletsera thupi. Chizindikirochi chapangidwa kuti chizidziwika bwino pa magwiritsidwe ntchito osiyanasiyana. Mtundu wa zilembo uli ndi ngodya zozungulira pang'onopang'ono, pomwe mawonekedwe onse a zilembo amakhalabe osavuta komanso oyera. Kapangidwe ka duwa kochokera mu chilembo A kamaimira lingaliro la kukongola, ndipo kudula kolondola mu chilembo A kumagwirizanitsa ukadaulo ndi zokongoletsa. Utoto wa purapulo ndiwo umagwiritsidwa ntchito ngati utoto waukulu wa mtunduwu. Chizindikirochi chimagwiritsidwa ntchito pa zolembera ndi njira zosungiramo katundu (packaging systems), ndipo malangizo amathandizira kugwiritsa ntchito kofanana nthawi zonse.

The Recognition

About the Mphoto ya Chitsulo ya A' Design Award

Anlan Branding Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Anlan Branding Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Anlan Branding Chizindikiro cha Mtundu (Brand Identity) amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Dimensions & Packaging: The coordinated images were applied to all physical stationery system and package system.
Tags: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Production Technology: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Design Challenge: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Research: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Inspiration: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Project Duration: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Operation Flow: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Patents: Shenzhen Baselab Technology Ltd.
Team Members: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Image Credits: Shenzhen Baselab Technology Ltd.