Dizayini ya Cidih Cholinga Chachikulu ndi Peng Wang ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2023

Cidih Cholinga Chachikulu

ndi Peng Wang

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

8,889

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #142225

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Cidih Cholinga Chachikulu

Mawu a M'Bukhu: Cidih ndi chizindikiro cha mtundu wapamwamba chopangidwa kwa malo ophunzitsira ndi kufufuza za sayansi ku Milan, Italy, omwe adamangidwa mogwirizana ndi Tsinghua University ndi Politecnico di Milano. Zilembo C ndi D zimapanga mawonekedwe abwino ndi oyipa a wina ndi mzake, kuimira umodzi wa chiphunzitso ndi ntchito, komanso kutengera anthu onse pa nsanja ya mayiko osiyanasiyana. Gawo lachikhalidwe la dzuwa pakati likusonyeza dzuwa likutuluka. Chilembo H chikuimira "hub" (malo olumikizirana), ndipo mawonekedwe ake oyipa amakhala ndi chithunzi cha dzinalo. Chizindikirochi chimagwiritsidwa ntchito pa zolembedwa zosindikizidwa, zikwangwani zamagetsi, masamba a intaneti, zisonyezero, mapepala odulidwa ndiponso acrylic.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Cidih Cholinga Chachikulu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Cidih Cholinga Chachikulu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Cidih Cholinga Chachikulu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
Miyezo ndi Kuphimba: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
Zizindikiro: Brand Identity, Logo, VI
Teknoloji Yopangira: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
Vuto la Dizayini: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
Kafukufuku: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
Chilimbikitso: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
Nthawi ya Polojekiti: The project was started in November, 2020 and put into operation in May, 2021.
Mdondomeko ya Ntchito: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
Mamembala a Gulu: Peng Wang