Yinno Unico Mkati mwa Sitolo ya Boutique by Linping Chen

Yinno Unico Mkati mwa Sitolo ya Boutique by Linping Chen is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Mkati mwa Nyumba ndi Mawonekedwe Competition Category.

SilivaMkati· 2023

Yinno Unico Mkati mwa Sitolo ya Boutique

by Linping Chen

Client: MMC Design

Mphoto ya Siliva ya A' Design Award Winner in Mkati Category

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Colors

The Design

About Yinno Unico Mkati mwa Sitolo ya Boutique

Yinno Unico ndi mkati mwa sitolo ya boutique ya masikweya mita 310 yomwe ili ku Hangzhou, China. Maonekedwe a geometric alowa m'malo mwa zotchinga wamba ndipo amakwaniritsa ntchito monga kuwonetsera, kuyesa zovala ndi kusungirako zinthu. Makwerero amagwirizanitsa nsanjika ziwiri ndipo amakula pang'onopang'ono sitepe ndi sitepe, kupanga malo owonekera bwino oyimirira ndi anyimbo omwe amatsogolera alendo kupita mmwamba. Simenti yaying'ono yopanda malumikizidwe yosavutika kuguga imatsanzira maonekedwe a mwala wa Pentelic marble, kutalikitsa moyo wa malowo ndikuwongolera mtengo womangira. Chilumba chachitsulo chofiira chopindika chimasiyana ndi malo otumbululuka pansi pa kuwala.

The Recognition

About the Mphoto ya Siliva ya A' Design Award

Yinno Unico Mkati mwa Sitolo ya Boutique ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Yinno Unico Mkati mwa Sitolo ya Boutique akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Yinno Unico Mkati mwa Sitolo ya Boutique ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The staircase, as a bridge connecting 1F and 2F, needs to guide consumers to the upstairs in an intriguing way. With rigorous proportions and geometric shapes, the stairs are enlarged step by step from the side and aerial views, thus creating a vertical, intensive and guiding visual focus whist creating a rhythmic aesthetic.
Dimensions & Packaging: Project area: 310 sqaure meters
Type: Boutique Store
Tags: Boutique Store, YINNO UNICO, MMC DESIGN, Red, Staircase, Geometric Construction
Production Technology: Conventional commercial spaces tend to adopt a variety of materials and colors to catch the eyes of consumers. However, excessively rich scenes may produce an adverse effect and waste resources. In light of this fact, this project employed wear-resistant and seamless micro cement, to simulate the texture of Pentelic marbles widely used in ancient Greek temples, and to prolong the life span of the space and effectively control construction cost.
Design Challenge: The greatest challenge was how to break conventional commercial space design. Traditional commercial space design often centers on the space's marketing purposes or defines the space with a conventional or trendy style, which results in tedious space. For this project, the design team challenged the style and design of conventional commercial spaces, and conceived a more vivid space that allows customers to perceive the brand's values. In addition, how to express the unique character of the space through the selection of materials and colors was another challenge.
Research: Micro cement was applied to imitate the texture of Pentelic marbles widely utilized in ancient Greek temples. In this space formed by geometrical structures, lighting is used to introduce nature. Under the lighting, the porcelain-like delicate spatial texture and the red curved steel island forms a contrast in colors and materials, which endows the space with perceptible vitality in an artistic way. The simple colors and materials visually amplify the space, while also improving its sustainability.
Inspiration: Triangles and rectangles bring the space geometric changes while producing a certain order. Geometric aesthetics contains the secrets of the universe, and also expresses human's respect for nature and the spirit of exploration. By playing the game of "building blocks" from the perspective of children, the design team created a pure multi-dimensional space, which is a romantic expression of eternity via divine geometry.
Project Duration: PROJECT DURATION: 2021.08.31-2022.05.09
Location: Hangzhou, China
Operation Flow: The designers didn't deliberately divide the functional areas in the store, but used various geometric shapes to fulfill its functions such as display, fitting and storage. Symmetricalaxes at horizontal and vertical levels and the stairs at the end of the space show the aesthetics of geometry and order, and form a multi-dimensional physical space that offers an immersive experience and evokes customers' emotions.
Image Credits: HAMO VISION / Ye Song
HAMO VISION / Liang Zheng Xing