In Chali Chiwonetsero Chosangalatsa Chogwirizanitsa by Leung MukChi is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zochitika ndi Mikumano Competition Category.
ChitsuloChochitika· 2023
In Chali Chiwonetsero Chosangalatsa Chogwirizanitsa
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
Mphoto ya Chitsulo ya A' Design Award Winner in Chochitika Category
Verified Award Winner
Verify Award Status for #142353The Design
About In Chali Chiwonetsero Chosangalatsa Chogwirizanitsa
Mu Chali ndi chiwonetsero chosangalatsa chogwirizanitsa chopangidwa cha mtundu wa chakumwa cha tiyi wotchedwa Chali. Chiwonetserochi chimatengera tiyi ngati mutu wake ndikuwonetsa mapiri, mitsinje, zomera ndi masamba a tiyi aku China kudzera mu kuwonetsera kwa digito ndi zipangizo zogwira ndi kukhudza. Alendo amayenda mkati mwa malowo ndikumva malo owonetserawo mwanjira yogwirizanitsa. Njira yopangira fungo imatulutsa fungo la tiyi, kotero kuti chiwonetserochi chimamveka kudzera mu kuwona, kumva ndi kununkhiza. Kapangidwe kameneka kamaphatikiza chikhalidwe cha tiyi, luso lowoneka, ndi lingaliro la mtunduwo mu ulendo umodzi wopitirira.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
In Chali Chiwonetsero Chosangalatsa Chogwirizanitsa ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. In Chali Chiwonetsero Chosangalatsa Chogwirizanitsa akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. In Chali Chiwonetsero Chosangalatsa Chogwirizanitsa amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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