Pakka Coffee Shop Kudziwika kwa Chizindikiro cha Bizinesi (Brand Identity) by Sersen Shenzhen Brand Consulting is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2023

Pakka Coffee Shop Kudziwika kwa Chizindikiro cha Bizinesi (Brand Identity)

by Sersen Shenzhen Brand Consulting

Client: Pakka Coffee Shop

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pakka Coffee Shop Kudziwika kwa Chizindikiro cha Bizinesi (Brand Identity)

Pakka Coffee Shop ndi chizindikiro cha bizinesi chopangidwa cha malo ogulitsa khofi ku Shantou, China. Kapangidwe kake kamaphatikiza zilembo zolembedwa pamanja ndi mtundu wosiyana wa buluu ndi lalanje. Zilembozi zosavuta zimatengera mawonekedwe a graffiti ndi zaluso za mumsewu, pomwe kuphatikiza kwa mitundu kumasonyeza kalembedwe ka Kale ka ku America. Njira yosavuta yowonera imasunga chithunzi cha bizinesi kukhala chogwirizana komanso chosavuta kuzindikira m'njira zosiyanasiyana zofalitsira. Cholinga cha chizindikiro chimenechi ndi kulumikiza chikhalidwe cha khofi ndi moyo wa tsiku ndi tsiku, komanso kukopa makasitomala achinyamata omwe amakonda mafashoni a mumsewu.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Pakka Coffee Shop Kudziwika kwa Chizindikiro cha Bizinesi (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Pakka Coffee Shop Kudziwika kwa Chizindikiro cha Bizinesi (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Pakka Coffee Shop Kudziwika kwa Chizindikiro cha Bizinesi (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
Tags: LOGO, Brand Image, Coffee culture, Street culture, American style
Design Challenge: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
Research: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
Inspiration: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
Project Duration: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
Operation Flow: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

Read the Press Release