Tathra Eco Camp Chizindikiro Cha Mtundu ndi Amanda Dempster

Dizayini ya Tathra Eco Camp Chizindikiro Cha Mtundu ndi Amanda Dempster ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2023

Tathra Eco Camp Chizindikiro Cha Mtundu

ndi Amanda Dempster

Kasitomala: Amanda Dempster

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

10,399

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #142725

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Tathra Eco Camp Chizindikiro Cha Mtundu

Atawonongedwa pamoto woopsa wa ku Australia, Tathra Eco Camp inafunikira chizindikiro chophiphiritsira chomwe chimafotokoza nkhani ya kutsitsimuka, mbiri yakale, ndi kumizidwa mwachilengedwe. Eni ake adafunafuna mtundu womwe ungasangalatse mbiri yapadera ya maiko komanso kulemekeza chikhalidwe chake komanso kudzipereka kwawo ku zokopa alendo. Makongoletsedwe amtundu wake ndi mawonekedwe ake akuwonetsa kukopa kwachilengedwe komanso kulemekeza malo omwe akonzedwanso okhala ndi mphete zamitengo komanso mawonekedwe apadera amitundu yophiphiritsira kukula, mbiri, ndi kutsitsimuka kwa komwe amapita.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Tathra Eco Camp Chizindikiro Cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Tathra Eco Camp Chizindikiro Cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Tathra Eco Camp Chizindikiro Cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered.
Miyezo ndi Kuphimba: Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral
Zizindikiro: Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
Teknoloji Yopangira: A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums.
Vuto la Dizayini: The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
Kafukufuku: In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
Chilimbikitso: With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding.
Nthawi ya Polojekiti: The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
Mdondomeko ya Ntchito: The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
Petensi: Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
Mamembala a Gulu: Amanda Dempster
Mwini Zithunzi: Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)