Mohanii Chizindikiro cha Mtundu by Wei Sun is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2023
Mohanii Chizindikiro cha Mtundu
by Wei Sun
Client: DOTONE Brand Design
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #142914The Design
About Mohanii Chizindikiro cha Mtundu
Mohanii ndi chizindikiro cha mtundu chomwe chinapangidwa kwa kampani ya zovala yozikidwa mu chikhalidwe cha kum'mawa. Chizindikirocho chakhazikitsidwa pa zilembo za Chilatini, zomwe zimapatsa mtunduwu mawonekedwe osavuta komanso apadziko lonse. Chilembo cha M ndicho chizindikiro chachikulu ndipo chimatanthauza inki, kulumikiza chizindikirochi ndi luso lolemba mwaluso la ku China. Mapangidwe a serif ndi mizere ya m'mbali zaphatikizidwa ndikumasuliridwa mwatsopano. Zilembo za M ndi H zatsindikizidwa, pomwe zilembo zina zachepetsedwa, kotero kuti magawo owoneka amapangidwa. Chizindikirocho chikhoza kubwerezedwa, kugawidwa ndikupangidwanso, ndipo chikhoza kugwiritsidwa ntchito pa njira iliyonse.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Mohanii Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Mohanii Chizindikiro cha Mtundu akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Mohanii Chizindikiro cha Mtundu ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field. - Dimensions & Packaging
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
- Tags
- Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
- Production Technology
- M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
- Design Challenge
- There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
- Research
- Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
- Inspiration
- Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
- Project Duration
- The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
- Operation Flow
- Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
- Patents
- All copyrights DOTONE Brand Design,2020
- Image Credits
- Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020
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