Dizayini ya Italian Capital of Culture Logo Ndi Kampeni Yoyambitsa ndi Akomi ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Siliva ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

SilivaZithunzi· 2023

Italian Capital of Culture Logo Ndi Kampeni Yoyambitsa

ndi Akomi

Kasitomala: Municipalities of Brescia and Bergamo

Wopambana pa Mphoto ya Siliva ya A' Design Award mu Gawo la Zithunzi

30,406

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #143502

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Italian Capital of Culture Logo Ndi Kampeni Yoyambitsa

Chizindikiro chimodzi chogawidwa ndi mizinda iwiri yosiyana (Bergamo ndi Brescia, yogwirizana monga chaka cha 2023 Italy Capital of Culture) yolimbikitsidwa ndi chikhalidwe cha pop ndipo idapangidwa kuti isinthe pakapita nthawi. Ma geometry onse amakhazikika pakupindika kwa mizere yokhala ndi makulidwe osalekeza, motsogozedwa ndi ndodo zomangira zomwe mizinda iwiriyi imadziwika bwino, ndi cholinga chogwetsa mizinda yamafakitale ndikukondwerera kulimba mtima kwawo pakuchita opaleshoni yoyamba ya covid-19. Chojambula chofiira chodziwika bwino sichimangokhalira 3 ndi B nthawi imodzi, komanso chimatha kupeza matanthauzo ndi mawonekedwe osiyanasiyana m'malo osiyanasiyana.

Chidziwitso

Za Mphoto ya Siliva ya A' Design Award

Italian Capital of Culture Logo Ndi Kampeni Yoyambitsa ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Italian Capital of Culture Logo Ndi Kampeni Yoyambitsa akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Italian Capital of Culture Logo Ndi Kampeni Yoyambitsa ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
Miyezo ndi Kuphimba: Minimum height of the logo: 10 mm
Zizindikiro: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
Teknoloji Yopangira: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
Vuto la Dizayini: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
Kafukufuku: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
Chilimbikitso: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
Nthawi ya Polojekiti: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
Mdondomeko ya Ntchito: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.