Bronze Zoyikidwa · 2023
Sounds of Welser Kuyika Kophatikizana
- Mphoto ya Bronze ya A' Design Award 2023 in Zoyikidwa
- CLIENT: Welser Profile
- Estimated Number of Design Views: 22,341
- Verification code 468B2D3D8A · Verify this award
Colors
About Sounds of Welser Kuyika Kophatikizana
Mbiri ya Welser ndiwopereka mbiri yachitsulo padziko lonse lapansi. Kampaniyo imayang'ana zokumana nazo zamtundu wamalo ochezera alendo. Kupitilira mibadwo 13 Welser Mbiri idakula kukhala mtsogoleri wapadziko lonse lapansi pamakampani. Chifukwa chake zidamveka bwino kuti Malo Omvera akhazikike pachimake cha nkhani yopambanayi ndikulola kuti malondawo akhale ngwazi. Zogulitsa zenizeni zamakasitomala zidagwiritsidwa ntchito popanga chiwalo chachitsulo, chomwe chimalozera mwachidwi pamwambo ndikuchitapo kanthu pa kukhudza kwamunthu aliyense popereka chithunzithunzi chamatsenga omwe ali pansi pake popanga mawu odabwitsa.
About the Mphoto ya Bronze ya A' Design Award
Sounds of Welser Kuyika Kophatikizana ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sounds of Welser Kuyika Kophatikizana akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sounds of Welser Kuyika Kophatikizana amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Press Kit
- Unique Properties
- While The design of the installation resembles an organ, it is far more technical, with sophisticated capacitive sensors that respond to touch and a dynamic sound engine that changes its sets of instruments every other minute.
One of the unique features of the installation is the way in which the technology is hidden, allowing visitors to focus on the tactile and sonic experience of interacting with the steel profiles. The capacitive sensors allowing for a precise and intuitive interaction with the product, while the dynamic sound engine creates a constantly changing soundscape that is unique and engaging. - Dimensions & Packaging
- Dimensions: Width 4000 mm x Depth max. 1000 mm x Height max. 3400 mm
- Tags
- interactive installation, sound installation, organ, soundscapes, touch installation
- Production Technology
- Developing the organ required a combination of advanced production technology and carefully selected materials. Hidden from the users, there are a PC, 2 speakers and a microcontroller. Capacitive sensors for each steel profile are triggered by touch through the change of its resistance. The profiles are electrically conductive but are insulated by a wooden base, which allows for safe and distinguishable interaction with them. 18 profiles result in 9 tones and two different octaves on each side.
- Design Challenge
- An alloy coating was applied to each profile to prevent flash rusting and ensure durability. However, this presented a challenge as the alloy negatively impacted the profiles' electrical conductivity. Different alloys were meticulously tested until the best solution was found. The calibration of the sensors had to be consistent across all 18 profiles, which presented an additional challenge. The developed sensor system demanded attention to detail and a lot of testing under various conditions.
- Research
- Through a process of exploration and experimentation, an idea was settled upon for an interactive installation featuring an organ made entirely of real customer steel profiles from Welser Profile. Visitors would be able to touch the profiles to create various sounds.To bring the idea to fruition, prototypes were tested using various materials and production techniques. The result is an installation that combines advanced production technology with carefully selected materials and an intuitive design to create a truly immersive experience for visitors.
- Inspiration
- As a global provider of steel profiles, Welser Profile was looking for an interactive brand experience for its visitor center. "The product is the hero" was the core idea of this installation. The history of Welser is a ongoing success story, which building upon made perfect sense. Real products were used to build this steel organ, which aesthetically hints towards tradition and reacts to every human touch by offering a glimpse of the underlying magic through creation of mystical soundscapes.
- Project Duration
- The project launched in September 2021 in Gresten, Lower Austria in the Headquarter of Welser Profile and will be a permanent interactive installation.
- Operation Flow
- The organ installation is an interactive experience that allows visitors to explore and create sounds by touching real steel profiles. The sounds produced by the installation are constantly changing, and visitors can experiment with different combinations of touches to create their own unique soundscapes.
- Image Credits
- Photos / 3D Sketches / Sound: Julian Reil
Video: Isabella Rogl (das narrativ), Manuel Bauer (das narrativ)
