Dalian Seafood Logo ndi Kapangidwe ka Zokutira by Ju Jijing is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2023

Dalian Seafood Logo ndi Kapangidwe ka Zokutira

by Ju Jijing

Client: Northeastern University of China

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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Colors

The Design

About Dalian Seafood Logo ndi Kapangidwe ka Zokutira

Dalian Seafood ndi chizindikiro cha mtundu wa bizinesi komanso kapangidwe ka zokutira za zakudya za m'nyanja zokonzeka kudya. Logo pamodzi ndi zithunzi zake zosinthasintha zimagwiritsidwa ntchito pa phukusi limodzi, bokosi lalitali lopatsa mphatso lomwe limatha kukokedwa kutuluka lonyamula mabokosi atatu ang'onoang'ono, ndiponso zitini zokutira. Zithunzi zosalunjika zimapangidwa kuchokera ku mawonekedwe a zamoyo zosiyanasiyana za m'nyanja, ndipo zimakonzedwa m'njira yobwerezabwereza komanso yosinthasintha malo. Kusiyana kwa mitundu yowala kumapatsa gulu lonseli maonekedwe atsopano komanso okongola. Zokutirazo zimasindikizidwa mwaukadaulo wa digito ndi mawonekedwe osanyezimira pa zinthu zomwe zingagwiritsidwenso ntchito, ndipo bokosi lopatsa mphatso lokokeka limatseguka mosavuta.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Dalian Seafood Logo ndi Kapangidwe ka Zokutira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Dalian Seafood Logo ndi Kapangidwe ka Zokutira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Dalian Seafood Logo ndi Kapangidwe ka Zokutira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.