Gaenyeomsuda Buku Lophunzirira by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Maphunziro, Zida Zophunzitsira ndi Zophunzira Competition Category.
BronzeMaphunziro· 2023
Gaenyeomsuda Buku Lophunzirira
Client: Mirae-N
Mphoto ya Bronze ya A' Design Award Winner in Maphunziro Category
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- Verified Award Winner
- Verify Award Status for #148329
The Design
About Gaenyeomsuda Buku Lophunzirira
Gaenyeomsuda ndi buku lophunzitsa masamu lopangidwira ophunzira achinyamata. Dzinali ndi mawu achidule ochokera ku mawu otanthauza kuti malingaliro (concepts) ndiwo chinthu chofunika kwambiri m'masamu. Chizindikiro cha bukuli chimagwiritsa ntchito chithunzi cha bwalo lokambirana (speech balloon) ndi kalembedwe kolembedwa ndi dzanja, kusonyeza kufupikitsa mawu ndi kusintha zinthu monga mmene achinyamata amachitira pachikhalidwe chawo. Cholinga chake ndi kupangitsa kuti kuphunzira masamu kumveke ngati kukambirana ndi bwenzi, kotero kuti ophunzira azitsegula bukuli mosavutika ndi mwamtendere. Bukuli lili ndi kukula kwa masentimita 21 pa 26 (210 mm kwa 260 mm). Masamba onse ndi osalala (matte laminated), ndipo chizindikiro pamodzi ndi zithunzi zosonyeza zimakutidwa ndi epoxy yooneka bwino (transparent).
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Gaenyeomsuda Buku Lophunzirira ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Gaenyeomsuda Buku Lophunzirira akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Gaenyeomsuda Buku Lophunzirira amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
- Dimensions & Packaging
- 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy - Tags
- Textbook,Education,Print,Design,Branding
- Production Technology
- The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying - Design Challenge
- Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
- Research
- Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
- Inspiration
- Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above. - Project Duration
- The project was from August 2022 to November 2022 and it went on sale from December 2022
- Operation Flow
- Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
- Team Members
- MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong
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