Mei Tao Wan Chizindikiro cha Bizinesi by Chen Zilong

Mei Tao Wan Chizindikiro cha Bizinesi by Chen Zilong is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2023

Mei Tao Wan Chizindikiro cha Bizinesi

by Chen Zilong

Client: Communication University of Zhejiang

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mei Tao Wan Chizindikiro cha Bizinesi

Mei Tao Wan ndi chizindikiro cha bizinesi chopangidwa cha paki ya mafakitale a chikhalidwe ndi zopanga zatsopano ku Foshan, Chigawo cha Guangdong. Chizindikirochi chimachokera ku chilembo M, chomwe ndi chiyambi cha mawu oti "kukongola", komanso ku mapangidwe a nyumba zamasitepe za pakiyo. Mapangidwe otambasuka amakumbutsa za mipanda ya utsi wa dothi yomwe imagwiritsidwa ntchito m'mafakitale a zoumbaumba a kumeneko. Mapangidwe a nyumbayo akuyimira malo otseguka ndi apadziko lonse a zaluso. Kaphatikizidwe ka zinthu zosanjikanapo kamaimira kusonkhana kwa anthu aluso. Chizindikirochi chimagwiritsidwa ntchito pa makhadi a bizinesi, matumba a nsalu, ndi mapositala, okonzedwa ndi kompyuta kenako nkusindikizidwa kuti agwiritsidwe ntchito.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Mei Tao Wan Chizindikiro cha Bizinesi ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Mei Tao Wan Chizindikiro cha Bizinesi akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Mei Tao Wan Chizindikiro cha Bizinesi amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang