Uebaa Chizindikiro cha Mtundu ndi Marcelo Ruis Vargas Martinelli

Dizayini ya Uebaa Chizindikiro cha Mtundu ndi Marcelo Ruis Vargas Martinelli ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2023 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

ChitsuloZithunzi· 2023

Uebaa Chizindikiro cha Mtundu

ndi Marcelo Ruis Vargas Martinelli

Kasitomala: Laika

Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi

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Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #148861

Pitani ku Tsamba Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Uebaa Chizindikiro cha Mtundu

Uebaa ndi chizindikiro cha mtundu (brand identity) chopangidwa kwa kampani yopanga zinthu za ana. Chizindikirochi chimakhazikika pa malingaliro anayi: kusewera, kagwiritsidwe ntchito, kukhalitsa, ndi kukongola. Malingaliro amenewa amasonyezedwa kudzera mu mitundu yosiyanasiyana yowala, zithunzi zojambulidwa, ndi zizindikiro zazithunzi (pictograms). Chinenero chowoneka (visual language) chimayankhula kwa ana, pomwe malingaliro a mtunduwo amayankhula kwa makolo. Dongosololi limagwiritsidwa ntchito pa buku la mtundu (brandbook) la masamba 96, ma tag, makhadi, zolembera, mawonekedwe a pamwamba (surfaces), social media, ndi webusayiti. Zinthu zambiri zosindikizidwa zimapangidwa pogwiritsa ntchito njira ya offset printing mumitundu ya CMYK, ndipo zithunzi zojambulidwazo zimapangidwa mwa njira ya digito.

Chidziwitso

Za Mphoto ya Chitsulo ya A' Design Award

Uebaa Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Uebaa Chizindikiro cha Mtundu akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Uebaa Chizindikiro cha Mtundu amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Miyezo ndi Kuphimba: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Zizindikiro: Branding, visual identity, brand identity, illustration
Teknoloji Yopangira: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Vuto la Dizayini: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Kafukufuku: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Chilimbikitso: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Nthawi ya Polojekiti: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Mdondomeko ya Ntchito: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Mamembala a Gulu: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Mwini Zithunzi: Laika Design