Namito Chithunzi cha Munthu wa Chidole cha Zaluso by Ge Zhang

Golide Zolengeza · 2023

Namito Chithunzi cha Munthu wa Chidole cha Zaluso

by Ge Zhang

Mphoto ya Golide ya A' Design Award 2023 in Zolengeza
CLIENT: Ge Zhang
Estimated Number of Design Views: 717,999
Verification code 3A95DCE8E2 · Verify this award

View at A' Design Award Press Release

Colors

About Namito Chithunzi cha Munthu wa Chidole cha Zaluso

Namito ndi chithunzi cha chidole cha zaluso chopangidwa mwaukadaulo wa makompyuta kuti chigwiritsidwe ntchito pa zamalonda. Namito ndi mtsikana wokhala ndi milomo yooneka ngati chipatso cha pichesi, tsitsi lofiira looneka ngati bowa ndi chovala chapamutu chooneka ngati makutu a kalulu. Amavala diresi lofiira ndipo amayimirira atalowetsa manja ake m'matumba ndipo maso ake ali otseka. Milomo yake yotukumuka imapanga mitima iwiri ndi chilembo X, chizindikiro chosonyeza kukonda dziko lapansi pomwe akukana zoipa. Munthu wa chidoleyu amaoneka pazithunzi, mavidiyo, ziwonetsero ndi zinthu zosindikizidwa. Namito cholinga chake ndi kuchepetsa nkhawa za m'maganizo ndi kulimbikitsa anthu kukhala momwe alili.

About the Mphoto ya Golide ya A' Design Award

Namito Chithunzi cha Munthu wa Chidole cha Zaluso ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Namito Chithunzi cha Munthu wa Chidole cha Zaluso akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Namito Chithunzi cha Munthu wa Chidole cha Zaluso amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.

Press Kit

Unique Properties: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Dimensions & Packaging: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tags: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Production Technology: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Design Challenge: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Research: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspiration: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Project Duration: Since 2021, China
Operation Flow: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Image Credits: Beijing JiuPin Technology Co., Ltd.