Spicy Shrimp Soybean Sauce Kupanga Zokutira za Msuzi by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Mphoto ya Golide ya A' Design Award in Mapangidwe a Mapaketi Competition Category.
GolideMapaketi· 2023
Spicy Shrimp Soybean Sauce Kupanga Zokutira za Msuzi
Client: Shenzhen Orange One Advertising Design Co., Ltd
Mphoto ya Golide ya A' Design Award Winner in Mapaketi Category
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- Verified Award Winner
- Verify Award Status for #149029
The Design
About Spicy Shrimp Soybean Sauce Kupanga Zokutira za Msuzi
Spicy Shrimp Soybean Sauce ndi kapangidwe ka zokutira za phala la nkhanu zam'madzi. Mosiyana ndi zinthu zofanana zomwe zimagwiritsa ntchito mitundu yolimba komanso yowoneka bwino, zokutira izi zimatsatira njira yosavuta komanso yachilengedwe. Zokutira zakunja zili ndi chizindikiro cha nkhanu cholembedwa mwaluso ngati chithunzi chake chachikulu. Mtsuko wamkati uli ndi chizindikiro chokhala ndi chithunzi chosavuta chojambulidwa ndi mizere. Mawonekedwe ofewa a dengu la nsomba amapatsa chinthucho mkhalidwe wofunda komanso wachilengedwe. Zokutira zonse zilibe pulasitiki yosawola, zomwe zimachepetsa kuwononga mitsinje ndi nthaka. Kapangidwe kameneka kakufunanso kudzutsa chidziwitso cha kuteteza chilengedwe.
The Recognition
About the Mphoto ya Golide ya A' Design Award
Spicy Shrimp Soybean Sauce Kupanga Zokutira za Msuzi ndi mmodzi mwa opambana a Mphoto ya Golide ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe a pamwamba, odabwitsa ndi odziwika. Opambana a Golide ndi zolengedwa zatsopano kwambiri, zoona patali ndi zonyezimira zomwe zimaonetsa luntha, nzeru ndi luso la opanga awo. Spicy Shrimp Soybean Sauce Kupanga Zokutira za Msuzi akuyembekezeka kukhala chopangidwa chotamandidwa kwambiri, chokhazikitsa zochitika ndi chachikulu chomwe chimabweretsa phindu losawonekapo kale. Mapangidwe opambana Mphoto ya Golide ya A' Design Award awa ndi ntchito yodabwitsa, yolemekezeka yomwe imapindulitsa kwambiri ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Spicy Shrimp Soybean Sauce Kupanga Zokutira za Msuzi amabweretsa zilakolako zamphamvu, kudzutsa chidwi, kulimbikitsa luso lolenga ndi kutikopa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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