Animated Koopmans Logo Chizindikiritso cha Kampani by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2023
Animated Koopmans Logo Chizindikiritso cha Kampani
Client: Rebrandt
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #149078The Design
About Animated Koopmans Logo Chizindikiritso cha Kampani
Koopmans anapempha Rebrandt kuti afotokoze momveka bwino mitundu yambiri ya zinthu zomwe akupereka. Mawu akuti "shopu yosindikizira" sakuyimirironso zomwe amachita. Chizindikiritso chatsopanochi sichingangokhale chinenero cha mapangidwe chokongola kokha koma ndi chida cha msika chokonzekera chomwe chimafotokoza mitundu yambiri ya zinthu zimene angathe kupereka. Ruud Winder, mkulu wa mapangidwe ku Rebrandt, ankafuna kuti malingaliro ogwira ntchito mosinthika a bungweli awonekere m'mapangidwewa. Kusinthaku kumasiyana ndi kukhazikika kwa kampani yosindikizira, ndipo kufala kwake kunayenera kutsindikizidwa makamaka.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Animated Koopmans Logo Chizindikiritso cha Kampani ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Animated Koopmans Logo Chizindikiritso cha Kampani akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Animated Koopmans Logo Chizindikiritso cha Kampani ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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