Shan Yi Kapangidwe ka Chizindikiro cha Mtundu (Brand Identity Design) by Wu Fangbo and Liu Beibei is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2023
Shan Yi Kapangidwe ka Chizindikiro cha Mtundu (Brand Identity Design)
Client: Shan Yi
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
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About Shan Yi Kapangidwe ka Chizindikiro cha Mtundu (Brand Identity Design)
Shan Yi ndi chizindikiro cha mtundu chomwe chinapangidwira kampani ya ukadaulo waluso yothandiza ulimi. Chizindikirocho chimagwiritsa ntchito mawonekedwe a chishango ngati chimango chowoneka, kusonyeza chitetezo ndi kulimba. Mkati mwa chishangocho, zilembo S ndi Y zimayikidwa mosinthana ndi kulumikizana, zikuimira dzina la mtunduwo komanso ubale wapakati pa ukadaulo waluso ndi ulimi. Zithunzithunzi za njira za magudumu ndi ngala za tirigu zaphatikizidwanso, zomwe zimakumbutsa za nthawi yokolola m'dzinja. Mizere yonse ili yofanana m'lifupi, ndipo chizindikirochi chimatsatira mgwirizano wagolide (golden ratio). Chizindikirochi chingasindikizidwe, kusokedwa, kapena kupangidwa mwa njira ya kuponyera pulasitiki m'makulidwe osiyanasiyana, kuphatikizapo kugwiritsidwa ntchito ngati chizindikiro cha pamagalimoto.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Shan Yi Kapangidwe ka Chizindikiro cha Mtundu (Brand Identity Design) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Shan Yi Kapangidwe ka Chizindikiro cha Mtundu (Brand Identity Design) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Shan Yi Kapangidwe ka Chizindikiro cha Mtundu (Brand Identity Design) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes.
- Tags
- brand identity, logo, branding, smart agricultural technique
- Production Technology
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Design Challenge
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Research
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Inspiration
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Project Duration
- The project started in Beijing in December 2022 and was completed in February 2023.
- Operation Flow
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Team Members
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
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