Gatorade x Go Rigo Ntchito Yaikulu: Zovala, Zipangizo za Masewera by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zachikhalidwe Competition Category.
BronzeZachikhalidwe· 2023
Gatorade x Go Rigo Ntchito Yaikulu: Zovala, Zipangizo za Masewera
by PepsiCo Design and Innovation
Mphoto ya Bronze ya A' Design Award Winner in Zachikhalidwe Category
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The Design
About Gatorade x Go Rigo Ntchito Yaikulu: Zovala, Zipangizo za Masewera
Malemba a Bukhu: Gatorade x Go Rigo ndi gulu la zovala ndi zipangizo za masewera zopangidwa mwapadera kwa anthu okwera njinga. Gululi linapangidwa kudzera mu mgwirizano pakati pa Gatorade ndi Go Rigo Go, ndipo ndalama zochokera pa kugulitsa zinathandiza Sukulu ya Kukwera Njinga ya Los Yarumos, m'chigawo chakumpoto kwa Department of Antioquia ku Colombia. Kapangidwe kake kamachokera ku mawonekedwe a malo a ku Colombia. Zithunzi za mapiri ndi zigwa zimaonekera pa zovala ndi zipangizo zonse. Zithunzizi zikuyimira khama ndi kudzipereka kwa okwera njinga pa kilomita iliyonse imene amayenda.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Gatorade x Go Rigo Ntchito Yaikulu: Zovala, Zipangizo za Masewera ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Gatorade x Go Rigo Ntchito Yaikulu: Zovala, Zipangizo za Masewera akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Gatorade x Go Rigo Ntchito Yaikulu: Zovala, Zipangizo za Masewera amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
- Inspiration
- The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.
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