Miga Kapangidwe ka Chizindikiro cha Mtundu by Xue Li

Miga Kapangidwe ka Chizindikiro cha Mtundu by Xue Li is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2023

Miga Kapangidwe ka Chizindikiro cha Mtundu

by Xue Li

Client: Today Design Consultants (Shenzhen) Co., Ltd

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Miga Kapangidwe ka Chizindikiro cha Mtundu

Miga ndi kapangidwe ka chizindikiro cha mtundu kamene kanapangidwa kwa mtundu wa ndudu zamagetsi. Chizindikiro chosinthidwacho chimakonza mtundu wa zilembo ndikugwirizanitsa chizindikirocho, kupereka mwachangu maganizo abwino a mtunduwo. Pa zilembo za Chilatini, kuchuluka kwa mizere ndi ngodya za m'makona zasinthidwa kotero kuti chizindikirocho chimayenderana kwambiri ndi chizindikiro cha kumwetulira ndipo chimakumbutsa mawonekedwe a nthambi za mavwende. Pa zilembo za Chitchainizi, mizere yolembera yaphatikizidwa ndi zizindikiro zomwezo ndipo mpata pakati pake wakonzedwa bwino, kupanga mawonekedwe ozungulira komanso owerengeka bwino. Chizindikiro cha vector chimatha kusindikizidwa pa kukula kulikonse ndipo chimagwiritsidwa ntchito pa maziko owala kapena akuda.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Miga Kapangidwe ka Chizindikiro cha Mtundu ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Miga Kapangidwe ka Chizindikiro cha Mtundu akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Miga Kapangidwe ka Chizindikiro cha Mtundu amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: MIGA is a brand offering better aesthetic value, fun, portability, intelligence and affordability to smokers, with a view to bringing pleasure to users and enhancing their experience of life attitude. The updated version of brand identity design optimizes the typeface design and makes logo more unified, delivers an intuitive brand impression to user, refreshes and diversifies the perceived feelings.
Dimensions & Packaging: It can be typewritten or printed on any size and material.
Tags: Visual identity, Typeface, Brand design, E-Cigarette, Logo design, MIGA, Corporate identity, Typesetting
Production Technology: The updated version of brand identity design optimizes the typeface design and makes logo more unified. For the English font, the stroke ratio and corner angle are adjusted to make the overall visual elements more filled, cause the logo and the smile symbol more relevant, highlight the profile of melon vines, and increase the visual proportion of the smile symbol. For the Chinese font, strokes are designed in conjunction with super symbols, the spacing between strokes is regulated, the characters are round in shape and perceived as a better design, and the whole character pattern structure is retained, making the typeface design more recognized. The whole set of typeface design reconciles visual language in respect of stroke profile.
Design Challenge: The key point of this design is to create a simple and modern logo which is intended to transmit more information. The Chinese name of MIGA is a concrete object that is made a part of the brand logo design, mediocre or unduly complex form would not convey the spirit of the brand. After subsequent research and study, we personalize and upgrade the brand according to the specific needs, giving it a distinctive and final identity.
Research: Youths in small towns and the new generation of consumers growing up in the context of consumption upgrading and internet access are lively, bold and prefer taking challenges and trying new stuffs. This package is designed to represent the appearance in a more innovative, bold and recreational way, leaving a deeper impression on consumers. MIGA’s package is well-positioned to stand out of the homogeneous competition in the E-cigarette market.
Inspiration: E-cigarette is an innovative electronic consumer product with ever-increasing accessibility around the world. Because consumers are now more conscious about health and well-being, the FMCG product E-cigarette is required to win the favor of consumers which is considered the key to opening up the E-cigarette market. To stand out from the homogeneous market competition, a new brand identity is conferred to MIGA, and we also make a connection between logo and intended elements.
Operation Flow: The new brand identity is an ensemble of super symbols, and the smile logo signifies the perceived pleasure and stimulates interaction with the brand. The vector logo serves many purposes which can be used on light or dark backgrounds, or suits the needs of brand marketing in various forms.
Team Members: Li Xue
Today Design