Sparrow Branding Ntchito Yaikulu: Chizindikiro cha Kampani by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
BronzeZithunzi· 2023
Sparrow Branding Ntchito Yaikulu: Chizindikiro cha Kampani
Client: Hiroshi Kurisaki Design
Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category
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The Design
About Sparrow Branding Ntchito Yaikulu: Chizindikiro cha Kampani
Malembo a Bukhu: Sparrow Branding ndi chizindikiro cha kampani chomwe chinapangidwa kwa kampani yopanga zotsatsa yomwe ili mumzinda wa Tokyo, yomwe idakhazikitsidwa mu 2020. Chizindikirochi chimaphatikizapo logo, zithunzi zazikuluzikulu, ndi zolembera. Mbalame ya sparrow, yomwe ndi gwero la dzina la kampaniyo, ikuwonetsedwa pamodzi ndi mtengo wa payini monga mtengo wa chizindikiro. Lingaliro lakelo likuchokera ku nkhani yomwe mtengo wa payini umateteza mbalame ya sparrow ku ngozi zonse. Nthambi zenizeni za payini, zomwe zidakonzedwa ndi katswiri wokonza maluwa, ndi mtundu weniweni wa mbalame ya sparrow, ndizomwe zidajambulidwa m'malo mogwiritsa ntchito zithunzi za makompyuta. Mawonekedwe a zithunzizo ndi olimba komanso okhwima, osati okongola m'njira yosangalatsa.
The Recognition
About the Mphoto ya Bronze ya A' Design Award
Sparrow Branding Ntchito Yaikulu: Chizindikiro cha Kampani ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Sparrow Branding Ntchito Yaikulu: Chizindikiro cha Kampani akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Sparrow Branding Ntchito Yaikulu: Chizindikiro cha Kampani amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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