Ranger Chizindikiro Chowoneka by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Mphoto ya Chitsulo ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
ChitsuloZithunzi· 2023
Ranger Chizindikiro Chowoneka
by Zhang Weiwei
Client: Yunnan Tech & Besiness University
Mphoto ya Chitsulo ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #150972The Design
About Ranger Chizindikiro Chowoneka
Ranger ndi chizindikiro chowoneka chomwe chinapangidwira hotelo yomwe imatumikira apaulendo achinyamata. Chizindikirochi chimayerekezera mlendo aliyense ndi "ranger," munthu wodziwika m'nkhani zopeka. Mask ya ranger imagwiritsidwa ntchito ngati chinthu chachikulu chopangira zaluso, ndipo mndandanda wa zizindikiro za zida za ranger umachokera pa iyo. Zizindikirozi zimagwiritsidwa ntchito pa zinthu zogwiritsira ntchito ku ofesi ndi zinthu za hotelo m'miyeso yodziwika bwino, ndipo zimagwiritsidwanso ntchito pa zinthu zomwe zimayitanira alendo kuti achite nawo zochitika. Chizindikirocho chimasindikizidwa pogwiritsa ntchito njira ya laser foil stamping, kotero pamwamba pake pamawoneka kunyezimira kosintha ndege ikamayang'anidwa kuchokera kumbali zosiyanasiyana.
The Recognition
About the Mphoto ya Chitsulo ya A' Design Award
Ranger Chizindikiro Chowoneka ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. Ranger Chizindikiro Chowoneka akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. Ranger Chizindikiro Chowoneka amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
- Dimensions & Packaging
- This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
- Tags
- Ranger, Hotel, Visual Identity, Young man, Traveller
- Production Technology
- The product mainly adopts laser hot stamping process.
- Design Challenge
- The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
- Research
- Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
- Inspiration
- The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
- Project Duration
- The project started in May 2022 in Kunming and finished in July 2022 in Kunming
- Operation Flow
- The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.
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