Inspiration Season Chikalata Chachikondwerero by Chunyang Wang and Qianqian Yao

Inspiration Season Chikalata Chachikondwerero by Chunyang Wang and Qianqian Yao is a highly esteemed winner of the very prestigious 2023 Mphoto ya Bronze ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.

BronzeZithunzi· 2023

Inspiration Season Chikalata Chachikondwerero

by Chunyang Wang and Qianqian Yao

Client: Hangzhou Loft49

Mphoto ya Bronze ya A' Design Award Winner in Zithunzi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inspiration Season Chikalata Chachikondwerero

Nyengo ya Chidzudzulo ndicho chithunzithunzi chachikulu chojambulidwa cha msonkhano wamapangidwe womwe unachitikira mu paki ya zaluso yamumzinda ku Hangzhou. Pakiyi idasandulizidwa kuchokera ku fakitale yakale yopanga nsalu za kemikala, ndipo ubweya wamtundu wabuluu unasankhidwa kugwirizanitsa mbiri yakale ndi yamakono ya nyumbazo. Chikalata chosasunthika chili ndi kukula kwa mamilimita 841 ndi 594, pomwe chikalata chosuntha chimatenga masekondi khumi mu njira yowongoka. Ubweya weniweni wopachikika unajambulidwa mu 4K pogwiritsa ntchito kamera ndi njanji zoyendera, kenako ndikusinthidwa, kukonzedwa mtundu ndikukonzedwa. Kugwedezeka kwa ubweyawo kumasonyeza mphindi ya chidzudzulo.

The Recognition

About the Mphoto ya Bronze ya A' Design Award

Inspiration Season Chikalata Chachikondwerero ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Inspiration Season Chikalata Chachikondwerero akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Inspiration Season Chikalata Chachikondwerero amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: “Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir
Dimensions & Packaging: Poster : 841*594mm, Motion poster : 9:16 MOV Time:10 second
Tags: Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration
Production Technology: 1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster
Design Challenge: The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.
Research: Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.
Inspiration: Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.
Project Duration: Created in Hangzhou China in August 2022
Operation Flow: The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.
Team Members: Chunyang Wang
Qianqian Yao