Trip of Tea Chithunzi Chojambula by Yao Wu is a highly esteemed winner of the very prestigious 2024 Mphoto ya Siliva ya A' Design Award in Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi Competition Category.
SilivaZithunzi· 2024
Trip of Tea Chithunzi Chojambula
by Yao Wu
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Mphoto ya Siliva ya A' Design Award Winner in Zithunzi Category
Verified Award Winner
Verify Award Status for #151736The Design
About Trip of Tea Chithunzi Chojambula
Trip of Tea ndi zithunzi zojambulidwa ziwiri zopangidwira kampani ya tiyi ya ku China. Ntchito ziwirizi zinauziridwa ndi njira ziwiri zakale zonyamulira tiyi, njira ya Tea Road of Ten Thousand Miles ndi Maritime Silk Road. Kavalo wotengedwa ku chizindikiro cha kampaniyo akuwoneka ngati mthenga m'njira iliyonse. Mawonekedwe a kavalo aliyense ndi zokongoletsera pa chishalo chake zimasintha kusonyeza makhalidwe a mzinda kapena dera lomwe akupitako. Zithunzi za anthu akumwa tiyi ochokera m'mayiko osiyanasiyana zaphatikizidwamo. Zithunzizi zinajambulidwa ndi manja pa tabuleti ndipo zimatambasulidwa ngati mpukutu wolumikizana womwe umagwira ntchito pa zikwangwani, makadi otumizira ndi ntchito zina.
The Recognition
About the Mphoto ya Siliva ya A' Design Award
Trip of Tea Chithunzi Chojambula ndi mmodzi mwa opambana a Mphoto ya Siliva ya A' Design Award, kuzindikirika kolemekezeka modabwitsa komwe kumaperekedwa kwa mapangidwe a pamwamba, okongola ndi ochititsa chidwi. Opambana a Siliva ndi ntchito zowala kwambiri ndi zolenga kwambiri zomwe zimaonetsa ukatswiri, luso ndi nzeru zakuthwa za opanga awo. Trip of Tea Chithunzi Chojambula akuyembekezeka kukhala ntchito yodabwitsa yoonetsedwa, yaukatswiri wapadera ndi yatsopano kwambiri. Mapangidwe opambana Mphoto ya Siliva ya A' Design Award awa ndi chopangidwa chodziwika kwambiri ndi choyamikiridwa chomwe chimapindulitsa ndi kukulitsa malire a luso, sayansi, kapangidwe ndi ukadaulo. Trip of Tea Chithunzi Chojambula ndi cholengedwa chomwe anthu ambiri amachichitira nsanje, chomwe chimadzutsa zilakolako, kubweretsa maganizo abwino ndi kuyatsa kudabwa ndi chidwi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
- Dimensions & Packaging
- The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
- Tags
- illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
- Production Technology
- The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
- Design Challenge
- The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
- Research
- Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
- Inspiration
- The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
- Project Duration
- The project started in Beijing in August 2022 and was completed in Beijing in December 2022
- Team Members
- Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao
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