Dizayini ya Jingting Mountain Scenic Area Chizindikiro cha Mtundu (Brand Identity) ndi Zhejiang Gongshang University ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Bronze ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.

BronzeZithunzi· 2024

Jingting Mountain Scenic Area Chizindikiro cha Mtundu (Brand Identity)

ndi Zhejiang Gongshang University

Kasitomala: Anhui · Jingting Mountain Scenic Area

Wopambana pa Mphoto ya Bronze ya A' Design Award mu Gawo la Zithunzi

16,138

Wopambana Wotsimikizidwa

Tsimikizani Mkhalidwe wa Mphotho ya #152983

Onani ku A' Design Award Nkhani Yofalitsidwa Chizindikiro cha Mphotho

Mitundu

Kapangidwe

Za Jingting Mountain Scenic Area Chizindikiro cha Mtundu (Brand Identity)

Jingting Mountain Scenic Area ndi chizindikiro cha mtundu chomwe chidapangidwa cha malo ofunikira okaonera zokongola ndi paki yadziko lonse ya nkhalango m'chigawo cha Anhui, ku China. Chizindikirochi chimachokera ku lingaliro loti kufufuza chikhalidwe kudzera mu zojambula, kotero kuti kuyendera malowo kumamveka ngati kuyenda mkati mwa chithunzi cha m'mipukutu yakale. Maonekedwe a mapiri, mawonekedwe a nyumba zazing'ono zamatchuthi, mitambo yabata, njiwa zakuthengo, ndiponso mowa woyera wa m'deralo pamodzi ndi tiyi wobiriwira zajambulidwa m'chinenero cha zithunzi. Zithunzi zothandizira zisanu ndi chimodzi zimagwirizana ndi chizindikiro chachikulu ndipo zingagwiritsidwe ntchito m'malo osiyanasiyana. Kapangidwe kameneka kamalowa m'malo mwa chithunzi chakale chomwe chinali ndi mphamvu yokopa yochepa, ndipo kamayenderana bwino ndi njira zamakono za digito.

Chidziwitso

Za Mphoto ya Bronze ya A' Design Award

Jingting Mountain Scenic Area Chizindikiro cha Mtundu (Brand Identity) ndi mmodzi mwa opambana a Mphoto ya Bronze ya A' Design Award, kuzindikirika kolemekezeka kwambiri komwe kumaperekedwa kwa mapangidwe abwino kwambiri omwe amaonekera ndi luso lolenga, kuchenjera ndi nzeru zakuthwa. Opambana a Bronze ndi zinthu zaluso kwambiri ndi zolenga modabwitsa zomwe zimatsimikizira zochitika zazikulu, kulingalira ndi kuchenjera kwa opanga awo. Jingting Mountain Scenic Area Chizindikiro cha Mtundu (Brand Identity) akuyembekezeka kukhala chinthu choyamikiridwa, chosirira ndi chokondedwa, chaukatswiri wapadera ndi chatsopano. Mapangidwe opambana Mphoto ya Bronze ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a luso, sayansi, kapangidwe ndi ukadaulo ndipo ndi abwino kwambiri chifukwa cha kusamala kwawo zazing'ono. Jingting Mountain Scenic Area Chizindikiro cha Mtundu (Brand Identity) amakwaniritsa zosowa mokongola, kukhudza zilakolako, kukopa mitima ndi kudzutsa chidwi.

Kumbuyo kwa Kapangidwe

Katundu wa Atolankhani

Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.

Makhalidwe Apadera: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Miyezo ndi Kuphimba: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Zizindikiro: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Teknoloji Yopangira: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Kafukufuku: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Chilimbikitso: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Nthawi ya Polojekiti: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Mamembala a Gulu: Designer: Kan Zhao