Dizayini ya CDU Hamburg Chizindikiro cha Mtundu wa Bizinesi ndi Politikwerft Designagentur ndi wopambana wotamandika kwambiri pa mphotho yaulemu ya 2024 Mphoto ya Chitsulo ya A' Design Award mu Gawo la Mpikisano la Mapangidwe a Zithunzi, Zojambulidwa ndi Kulumikizana Mwazithunzi.
ChitsuloZithunzi· 2024
CDU Hamburg Chizindikiro cha Mtundu wa Bizinesi
ndi Politikwerft Designagentur
Kasitomala: CDU Hamburg
Wopambana pa Mphoto ya Chitsulo ya A' Design Award mu Gawo la Zithunzi
Wopambana Wotsimikizidwa
Tsimikizani Mkhalidwe wa Mphotho ya #153650Kapangidwe
Za CDU Hamburg Chizindikiro cha Mtundu wa Bizinesi
Mawu a Bukuli: CDU Hamburg ndi chizindikiro cha mtundu wa bizinesi chopangidwa cha chipani chandale cha m'chigawo cha Hamburg, ku Germany. Chizindikirochi chimamangidwa pamaziko a kapangidwe kophatikizika komwe kumathandizira chinenero chofanana cha zithunzi m'mabuku osindikizidwa ndi zida za digito. Chizindikiro cha mawu ndi chithunzi chimaphatikiza zilembo CDU ndi chizindikiro cha Hamburg, nyumba yachifumu yokhala ndi nsanja zitatu ndi nyenyezi ziwiri, pamwamba pa gudumu lozungulira la mtambo wakuda wabuluu. Chizindikiro cha chithunzicho chimagwiritsidwanso ntchito chokha, ndipo gudumu lonyamulalo lingadzazidwe ndi zithunzi ndi mitundu. Masamba a pa intaneti osinthasintha adapangidwa kwa magulu onse a bungweli.
Chidziwitso
Za Mphoto ya Chitsulo ya A' Design Award
CDU Hamburg Chizindikiro cha Mtundu wa Bizinesi ndi mmodzi mwa opambana a Mphoto ya Chitsulo ya A' Design Award, kuzindikirika kolemekezeka komwe kumaperekedwa kwa mapangidwe abwino omwe amakwaniritsa zofunika za akatswiri ndi za makampani zomwe zimayembekezeka kuchokera ku zolengedwa zopangidwa bwino. Opambana a Chitsulo amaonetsa luso lalikulu, ukatswiri wapamwamba, kumvetsetsa kwa akatswiri ndi mphamvu yolenga ya opanga awo. CDU Hamburg Chizindikiro cha Mtundu wa Bizinesi akuyembekezeka kukhala cholengedwa choyamikiridwa kwambiri, chosirira ndi chokondedwa chomwe ndi chothandiza ndi chatsopano. Mapangidwe opambana Mphoto ya Chitsulo ya A' Design Award awa amaphatikiza machitidwe abwino kwambiri a makampani ndipo ali ndi makhalidwe a ukadaulo oyenerera olumikizidwa ndi chidziwitso ndi luso. CDU Hamburg Chizindikiro cha Mtundu wa Bizinesi amalemekezedwa chifukwa cha kusamala kwake ndipo anapangidwa kuti apereke kukonza kwa moyo kumene kumathandiza kusandutsa dziko kukhala malo abwino.
Kumbuyo kwa Kapangidwe
Katundu wa Atolankhani
Umboni, mamembala a gulu ndi zambiri zapadera zoperekedwa ndi wopanga.
- Makhalidwe Apadera
- Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
- Miyezo ndi Kuphimba
- The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
- Zizindikiro
- Graphics, Illustration, Visual Communication Design, Brand Design
- Teknoloji Yopangira
- The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element. - Vuto la Dizayini
- The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
- Kafukufuku
- We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
- Chilimbikitso
- The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
- Nthawi ya Polojekiti
- The project started in April 2022 in Hamburg and finished June 2023.
- Mdondomeko ya Ntchito
- The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.
Zolipidwa
Fufuzani Kupitilira Designers.org
Onani zinthu, ntchito ndi mwayi kuchokera kwa ogulitsa athu aulaliki.
Zina Zofufuza
Mapangidwe Ofanana
Fufuzani mapangidwe ena opambana mphotho ochokera mu gulu lomweli, osankhidwa malinga ndi ukadaulo.
